Remembering the Nation’s Pediatrician

Posted by Deirdre Wilson on Mar 14, 2018 2:09:16 PM

T. Berry Brazelton understood the value of connecting with his patients—and their parents

T. Berry Brazelton, M.D., had an extraordinary knack for interpreting the needs of infants and young children. But his greatest gift may have been the ability to zero in on the stress and anxiety of American parents, offering them just the right dose of comfort, acknowledgement and information.

All without ever really telling them what to do.

“I do not believe in telling people how to parent,” he once told me during an interview. “I don’t like parenting courses. I don’t think they really serve a purpose, and, in a way, they are negative. They say, ‘We know how to do it and you don’t.’

“I would rather expose what’s going on with the child and then what’s going on with the parent, and let them put the two together and see how to make sense of it.”

With Brazelton’s passing yesterday (2 months shy of his 100th birthday), children, parents, pediatricians and child development experts worldwide have lost a beloved caregiver and advocate. Following on the heels of revered child development expert Benjamin Spock, M.D., Brazelton has been called the nation’s last great parenting icon.

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Topics: Patient Experience

Driving Patient Loyalty by Connecting Outside the Hospital Early On

Posted by Allie Gouveia and Jenny Johnson on Mar 13, 2018 8:20:00 AM

As the marketing team responsible for UNC REX Healthcare’s maternity service line, we’re constantly looking for better ways to improve women’s birth experiences at our hospital.

For most patients, their first time at our hospital is when they come to take a birth class in their third trimester, or when they are in labor and arrive to deliver. That means we have to earn their trust months before they actually use our services. Part of our strategy for improving patient experience includes reaching out to future patients to provide education and answer their care questions as early in their pregnancy journey as we can.

In the past year, we’ve made some improvements that have allowed us to connect with a larger percentage of these women, and sooner—as early as their first OB visit to community practices who deliver at the REX Women’s Center.

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Topics: Guest Blog, Patient Engagement, Patient Experience, healthcare marketing

Want Success with Total Joint Replacement Outpatients? Teach Them Well!

Posted by Deirdre Wilson on Feb 8, 2018 8:40:00 AM


As more hospitals turn to same-day discharge for joint replacement patients, it’s more important than ever to make sure those patients know what to expect, how to care for themselves post-op and how to get the most from their recovery at home.

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Topics: Patient Engagement, Healthcare Technology, Episode of Care

CMS Changes Its Star Ratings, But Patients Remain Key to Hospital Success

Posted by Deirdre Wilson on Dec 22, 2017 4:44:19 PM

The Centers for Medicare and Medicaid (CMS) ended 2017 by revising the ratings hospitals depend on as bellwethers for their reputation with patients, payers and regulators alike.

CMS’s hospital star ratings are calculated from data on 7 care-quality indicators: mortality, safety of care, readmissions, patient experience, effectiveness of care, timeliness of care and efficient use of medical imaging.

The agency’s new formula for determining star ratings addresses what had been a significant bell curve of hospitals with stars ranging from 1 to 5 (with 5 being the highest rating). Previously, few hospitals had 1 or 5 stars; most had 2, 3 or 4.

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