How Social Media Content Attracts New Patients to Your Hospital

Posted by Debra Zalvan on Aug 17, 2016 3:00:00 PM

We discussed in an earlier post that information found on social media affects the way more than 40% of consumers deal with their health. But did you know that healthcare social media content also helps attract patients to your hospital and encourages them to return in the future?

Patients are increasingly becoming savvy healthcare consumers, shopping for hospitals the way they do other items online. They are looking for a concierge experience that combines the best care, accessible doctors, friendly nurses and amenities like private rooms and hotel-quality food. In patients’ minds, all of those items factor into a positive hospital experience.

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Topics: Digital Patient Engagement, Healthcare Social Media

Why Hospitals Need to Engage Patients on Social Media

Posted by Jackie Simon on Aug 4, 2016 8:30:00 AM

... And How to Do It Effectively

By now, most hospitals know they should be on social media, but they still struggle to understand where the value lies for them.

Consider this: More than 40% of consumers say that information found via social media affects the way they deal with their health. Social media offers hospitals the opportunity to impact health outcomes on a large scale.

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Topics: Digital Patient Engagement, Healthcare Social Media

Will You Succeed or Die in Digital America?

Posted by Tom Raleigh on Jul 20, 2016 11:30:00 AM

“Succeed or Die?”….

…That is the question the McKinsey Global Institute (MGI) report, Digital America: A Tale of the Haves and Have-Mores”, poses to all sectors of the American economy.

Looking at it through the lens of American healthcare—to tease out a road map for the business of healthcare—the report provides a compelling argument for aggressive hospital digitalization with the following key points:

  1. Digitization is an absolute prerequisite for growth and perhaps even survival. The healthcare industry is way behind (#19 out of 22 industries), yet represents 10% of the US GDP and 13% of employment. As such, it is bearing down on overall economic growth. Time is of the essence. Immediate-, near- and long-term digitizing must be in process. See Exhibit E2.

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Topics: Hospital Workflows, Quality of Care, Digital Patient Engagement, Cost of Care, Patient Satisfaction, Patient Experience, Innovation, Technology

Boost Patient Satisfaction, Avoid Penalties—and Win with CJR

Posted by Betsy Weaver, Ed.D. on Jul 13, 2016 2:00:00 PM

Comprehensive Care for Joint Replacement (CJR), the latest bundled payment initiative from the Centers for Medicare and Medicaid Services (CMS), has now been underway for three months. If your hospital is among the 790 required to participate, you may already know that building and leveraging patient relationships is key to getting the highest CMS reimbursements.

Even if you aren’t a participant at this point, CJR and similar programs from CMS will likely expand. Paying attention now may be worth it in the long run.

Under CJR, hospitals are responsible for the cost and care quality of hip and knee replacements—starting with the surgery and hospital stay, and continuing for 90 days post-discharge for rehabilitation and recovery. CMS will reward hospitals that do well, in terms of cost and care quality, with more money. And it will penalize those that don’t, making them repay a portion of their reimbursements.

Patient satisfaction is one way CMS will evaluate care quality under CJR. And because the agency already requires hospitals to connect with patients digitally, through their Electronic Health Records, an effective way to develop and nurture patient satisfaction is also through digital communication.

Read on to learn how!

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Topics: Patient Outcomes, Value-Based Care, Patient Satisfaction, Comprehensive Care for Joint Replacement, HCAHPS, MACRA

Does Your Technology Improve Patient Care & Outcomes?

Posted by Betsy Weaver, Ed.D. on Jul 6, 2016 2:00:00 PM

The 2015 Medicare Access CHIP Reauthorization Act (MACRA) outlines plans to overhaul reimbursements to physicians, based in part on their ability to provide quality care and to improve patient experience and outcomes.

One of the main goals the Centers for Medicare & Medicaid Services (CMS) has for MACRA is for individual healthcare providers to use technology as a tool for improving care in a way that’s helpful—rather than burdensome—to both patient and provider.

This goal is also central to the objectives for hospitals currently participating in CMS’ Comprehensive Care for Joint Replacement (CJR) initiative. Key to success with CJR’s bundled payment program is the nurturing of patient relationships—teaching and engaging patients to be better partners in their care, ultimately to improve both their satisfaction and outcomes. And this, too, can be accomplished through digital tools that work.

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Topics: Patient Outcomes, Value-Based Care, Comprehensive Care for Joint Replacement, MACRA

CJR & MACRA—THE CONNECTION

Posted by Betsy Weaver, Ed.D. on Jun 28, 2016 1:58:52 PM

Just two months after the Centers for Medicare & Medicaid Services’ game-changing bundled payment plan, Comprehensive Care for Joint Replacement (CJR), took effect in 790 hospitals nationwide, the federal agency is headlong into another landmark innovation in healthcare.

In a June 13, 2016, address to the American Medical Association (AMA) Annual Meeting in Chicago, CMS Acting Administrator Andy Slavitt detailed how his agency will implement the 2015 Medicare Access and CHIP Reauthorization Act, known as MACRA.

What do CJR and MACRA have in common? While MACRA is a broad payment plan for individual healthcare providers and CJR is a hospital reimbursement initiative currently limited to joint replacement surgery and rehabilitation, the two are connected in important ways. This commonality forecasts the future for CMS and the entire healthcare system loud and clear.

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Topics: Quality of Care, Patient Outcomes, Comprehensive Care for Joint Replacement, MACRA

Keep Readmissions Down and Patient Satisfaction Up

Posted by The UbiCrew on Jun 2, 2016 3:00:00 PM

Penalties for hospital readmissions, doled out by the Centers for Medicare and Medicaid Services, are expected to reach about $420 million this year. Faced with ever-increasing fines and penalties as CMS focuses more on care quality than quantity, hospitals must put a plan into place that addresses readmissions to reduce costs and improve patient care and satisfaction.

What can hospitals do to meet this goal? Guiding, educating and supporting patient self-managed care can reduce the rate of hospital admissions. Making your patients partners in their care will increase their knowledge and satisfaction—and prevent an avoidable return visit.

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Topics: Patient Outcomes, Hospital Readmissions, Cost of Care, Patient Satisfaction

Innovation Starts on the Inside

Posted by Eva Chiang on May 23, 2016 11:09:22 AM

How UbiCare Challenges Its Employees to Do Better for Our Company, Our Clients and the Community

There are many great benefits to working in a small, high-performing business. One is that each of us has the opportunity to have a big impact. 

UbiCare's annual "UbiInnovation Challenge" is an opportunity for employees to bring fresh ideas to the company. Open to all staff here, the competition invites employees to present their ideas for improving the company's products, processes, sales and marketing.

UbiCare's mission—"Making Us All Better"—is to improve the healthcare experience through targeted, educational health content and software technology that connects hospitals and their patients before, during and after a hospital stay or a significant health event. We work to improve our client hospitals’ staff experiences as much as we help patients take better care of themselves and have better outcomes.

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Topics: Innovation, Community, Technology

Automatic Patient Communication Means a Better Standard of Care

Posted by The UbiCrew on May 13, 2016 11:30:00 AM

Technology is pervasive in how we manage our day-to-day activities. 89% of adults in the U.S. report using the Internet or owning a smartphone. The vast majority of patients report that they want email communication with their physician.

How can you take advantage of this ubiquity in healthcare practice? 

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Topics: Meaningful Use, Patient Education, Quality of Care, Patient Outcomes, Digital Patient Engagement, Patient Provider Communication, Technology

5 Ways Our Culture Helps Us Change the World

Posted by Betsy Weaver, Ed.D. on Apr 26, 2016 3:00:00 PM

As we prepare to host some of Boston’s digital health innovators and aspiring entrepreneurs at our office April 27, during the Boston NewCo Festival, we’re reflecting on the mission that drives us and the other companies selected to participate in this event. We are here, quite simply, to change the world.

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Topics: Innovation, Technology, NewCo

Making Us All Better

Digital Patient Engagement News & Strategy

Hear from the UbiCrew, our hospital clients and industry experts about how to:

  • Make meaningful, digital connections with your patients
  • Fully engage patients and attest to Meaningful Use and
  • Prove an ROI from patient education and engagement.

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