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A Case Study in Successful Patient Engagement Part One: Make Digital Education the Standard of Care

Posted by Debra Zalvan on Apr 18, 2019 2:00:00 PM

Hospitals have long been challenged to reduce costs while improving outcomes. Now, more than ever, they need to maintain high standards for patient experience, while focusing on hard metrics such as readmissions, length of stay, emergency department use, discharge destination and day-of-surgery cancellations. The financial implications of ignoring those metrics are simply too big. At a four-hospital system in the Midwest, the cost of emergency department visits alone ranges from $500–$4,000 per visit.

There, the CMIO was interested in pairing technology with targeted content to improve these metrics. For 10 years, this hospital system had used UbiCare’s SmarteXp® digital patient engagement platform to connect with and educate expectant and new parent patients. Healthcare providers there knew it was effective in engaging this population.

The CMIO saw research that showed the efficacy of digitally educating and engaging total joint replacement patients from pre-op through post-op and was intrigued. He was confident his health system could do even better, by digitally guiding joint replacement patients and setting their expectations before and after surgery.

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Topics: Improving Patient Outcomes, Patient Engagement, Patient Experience, Mobile Technology

How do you engage new millennial moms?

Posted by Deirdre Wilson on Apr 9, 2019 2:00:00 PM

Millennials, born between 1981 and 1996, are the first generation to grow up with technology integrated into everything they do. Their phones always at the ready, millennials expect a direct, convenient way to receive and interact with information. They see value in digital services that make their lives simpler.

When it comes to their healthcare, 45% of millennials don’t have a primary care physician, according to a 2018 Kaiser Family Foundation poll. This group tends to get care on an episodic basis, visiting retail and urgent care clinics for illness and turning to online sources for health-related questions.

Millennials are also starting families, accounting for 82% of U.S. births in 2016 and raising the total number of first-time moms in this generation to 17 million. How should healthcare best engage this huge new population of moms? What changes are necessary to accommodate their expectations of a digital society?

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Topics: Improving Patient Outcomes, Patient Engagement, Patient Experience

How Patient Engagement Lowers Costs for Hospitals

Posted by Debra Zalvan on Apr 3, 2019 11:09:26 AM

Wasteful spending in healthcare amounts to incredibly high costs for U.S. hospitals. Preventable hospital readmissions and unnecessary emergency department (ED) visits alone account for $25 billion and $14 billion, respectively, in excess healthcare spending each year, according to PricewaterhouseCoopers’ Health Research Institute.  

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Topics: Improving Patient Outcomes, Patient Experience, patient activation

Top Hospitals Invest in Patient Engagement

Posted by Debra Zalvan on Mar 28, 2019 12:30:22 PM

The latest hospital star ratings, recently released by the Centers for Medicare and Medicaid Services (CMS), include some high-performing hospitals that make patient engagement a high priority. 

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Topics: Patient Experience, patient activation, Mobile Technology