Engaging the Modern Patient [Infographic]

Posted by TJ Hearn on Feb 14, 2017 11:25:00 AM

Hospital executives and patient educators often ask me how patients—particularly younger ones—like to communicate with their doctors nowadays in the age of millennials and apps.

Patients are people and we need to engage them as such. Regardless of age or other factors, they use email and text all the time in their daily lives and want to communicate with their doctors, hospitals and physician practices through those channels too. 

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Topics: Digital Patient Engagement, Patient Provider Communication, Texting

Direct-to-Patient Email and Text Communication Is Best for Engaging Patients in Their Care

Posted by Debra Zalvan on Jan 26, 2017 11:05:00 AM

Reaching your patients through the technology they already use is key to patient engagement

With new tools like Snapchat and Boomerang popping up every day, sometimes it seems like communication technology seems to change faster than we can keep up with. That has led some hospitals to rush into creating an app or join the latest social media platform. Others continue to lag behind, using paper and telephone as the primary communication methods used to engage patients.

But some hospitals recognize that patients want to communicate the way they do in daily life. Email and text have an important place in patient-provider communication and remain patients' top choices for connecting with their doctors outside the medical office or hospital walls.

In fact, when it comes to improving health outcomes, your best bet for communicating with patients is a combined approach: mobile-responsive email and text.

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Topics: Hospital Workflows, Patient Outcomes, Digital Patient Engagement, Patient Provider Communication, Patient-Centered Care, Patient Portals, Digital Patient Interactions, Texting

5 Ways to Improve Your Digital Interactions With Patients

Posted by Debra Zalvan on Nov 30, 2016 2:05:00 PM

CMS & McKinsey Agree: Digitization Is a Necessity for All Hospitals

As healthcare payers shift their focus to value-based care, smart hospital leaders recognize that digitization is necessary to make that critical transition from volume to value.

Why Digitize?

The Centers for Medicare & Medicaid Services (CMS) clearly sees the connection between digital patient connections and value; digitization is woven into the fabric of every new incentive plan the organization introduces. Why? CMS is insisting on engaging patients throughout their entire episode, not only during the in-hospital stay. Technology enables this expanded engagement.

Hospital leaders who promote consistent digital interactions before, during and after the hospital stay will see the greatest return on patient care, outcomes and cost—the 3 most important measures of value-based care. 

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Topics: Digital Patient Engagement, Value-Based Care, HCAHPS, Digital Patient Interactions

Too Many C-Sections?

Posted by Deirdre Wilson on Nov 7, 2016 11:00:00 AM

What Concerns About This Common Surgery Teach Us About Patient Engagement

The most recent issue of Consumer Reports had some pointed words about hospitals with high rates of Cesarean section deliveries. In an article detailing its evaluation of C-section rates in 1,200 hospitals nationwide, the consumer advocacy journal concludes that, in low-risk pregnancies, the biggest determinant that a woman will have a C-section may be the hospital where she chooses to deliver her baby.

It isn’t the first time an inferred link between C-sections and hospital practice has made headlines. The New York Times ran an opinion piece in January saying the same thing.

About 1 in 3 newborns (nearly 1.3 million babies) are delivered by C-section in U.S. hospitals each year. The surgery has been the most commonly performed operating room procedure here for almost a decade, according to the Agency for Healthcare Research and Quality (AHRQ).

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Topics: Patient Education, Pregnancy Education, Digital Patient Engagement

Where do hospitals rate on going digital?

Posted by Debra Zalvan on Sep 21, 2016 3:32:07 PM

Will you succeed or die in digital America?

That is the question the McKinsey Global Institute (MGI) report, Digital America: A Tale of the Haves and Have-Mores”, poses to all sectors of the American economy.

Looking at it through the lens of American healthcare—to tease out a road map for the business of healthcare—the report provides a compelling argument for aggressive hospital digitalization with the following key points:

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Topics: Hospital Workflows, Quality of Care, Digital Patient Engagement, Cost of Care, Patient Satisfaction, Patient Experience, Innovation, Technology

Tracking Patients’ Health-Related Concerns Is Key to Patient Engagement

Posted by Jo Charest on Sep 13, 2016 1:15:00 PM

Patients often face several health conditions at the same time. When speaking with their healthcare providers however, they may only mention the reason for that particular appointment and fail to bring up other health concerns that they consider to be unrelated.

This leaves you, as the healthcare provider, without the full picture of your patient’s overall health. Even with access to a patient’s electronic health record, there may be significant gaps. 

Understanding and being able to track your patients’ health-related concerns and questions is an important step toward providing better quality care. Thankfully, technology makes it easier to discover what’s happening in patients’ lives beyond the doctor’s office and hospital walls.

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Topics: Digital Patient Engagement, Patient Provider Communication, New Features

When Is the Best Time to Contact Patients?

Posted by Midge Lightbody on Sep 8, 2016 3:29:40 PM

“Targeted digital education” is a term we use often to describe how hospitals need to communicate with patients about their care. With so many healthcare terms and different meanings being tossed around, let’s take a closer look at what we mean by targeted digital education and how it prepares patients for better outcomes.

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Topics: Patient Education, Quality of Care, Digital Patient Engagement, Value-Based Care, Patient Provider Communication, New Features

How Social Media Content Attracts New Patients to Your Hospital

Posted by Debra Zalvan on Aug 17, 2016 3:00:00 PM

We discussed in an earlier post that information found on social media affects the way more than 40% of consumers deal with their health. But did you know that healthcare social media content also helps attract patients to your hospital and encourages them to return in the future?

Patients are increasingly becoming savvy healthcare consumers, shopping for hospitals the way they do other items online. They are looking for a concierge experience that combines the best care, accessible doctors, friendly nurses and amenities like private rooms and hotel-quality food. In patients’ minds, all of those items factor into a positive hospital experience.

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Topics: Digital Patient Engagement, Healthcare Social Media

Why Hospitals Need to Engage Patients on Social Media

Posted by Jackie Simon on Aug 4, 2016 8:30:00 AM

... And How to Do It Effectively

By now, most hospitals know they should be on social media, but they still struggle to understand where the value lies for them.

Consider this: More than 40% of consumers say that information found via social media affects the way they deal with their health. Social media offers hospitals the opportunity to impact health outcomes on a large scale.

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Topics: Digital Patient Engagement, Healthcare Social Media

Automatic Patient Communication Means a Better Standard of Care

Posted by The UbiCrew on May 13, 2016 11:30:00 AM

Technology is pervasive in how we manage our day-to-day activities. 89% of adults in the U.S. report using the Internet or owning a smartphone. The vast majority of patients report that they want email communication with their physician.

How can you take advantage of this ubiquity in healthcare practice? 

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Topics: Meaningful Use, Patient Education, Quality of Care, Patient Outcomes, Digital Patient Engagement, Patient Provider Communication, Technology

Making Us All Better

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Hear from the UbiCrew, our hospital clients and industry experts about how to:

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  • Prove an ROI from patient education and engagement.

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