The Emerging Role of Digital Health Tools in Postpartum Care

Posted by Jackie Simon on May 11, 2018 8:35:00 AM

 

The American Congress of Obstetricians and Gynecologists (ACOG) has proposed a shift in the delivery of postpartum care to try to curb increasing maternal mortality rates. In a committee opinion issued this month, ACOG specifically names using technology such as email and text among effective strategies for increasing patient engagement and attendance at postpartum visits.

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Topics: Improving Patient Outcomes, Patient Engagement, Healthcare Technology, Episode of Care

To Meet Strategic Hospital Goals, Implement Technology That Addresses Care and Cost

Posted by Bill Lindsay on May 8, 2018 11:15:00 AM

Whether you’re a healthcare executive, nurse, physician, educator or vendor, you are increasingly responsible for managing both healthcare quality and cost. This is especially true when budgeting for healthcare technology. Now, more than ever, you’ll be asked to prove the return on investment for your spending in terms of care outcomes and cost. In fact, focusing on both in tandem are keys to propelling hospital initiatives forward in 2018.

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Topics: Value-Based Care, Patient Engagement, Innovation, Healthcare Technology

Maintain a HIPAA-Compliant Digital Strategy for Patient Communication

Posted by Debra Zalvan on Mar 27, 2018 2:10:00 PM

In our personal lives, Americans have grown used to giving up personal information to technology in exchange for convenience. We manage passwords using smartphone keychain and apps. We share our emails, phone numbers and birthdays to get store coupons. We save our credit cards in online shopping carts.

As healthcare professionals, however, we are cautious—fearful, even—of dealing in personal information because of the 5-letter abbreviation that looms over our work: HIPAA.

HIPAA, the Health Insurance Portability and Accountability Act, became law in 2002 and was designed to protect the private information of patients and to make sure they are well informed about their choices and their consent for those choices.

Yet even as far back as 2003, HIPAA recognized the need to balance patient privacy and efficiency for healthcare providers. In fact, HIPAA makes digital patient engagement, education and care management easier than you may think.

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Topics: Patient Engagement, Innovation, Healthcare Technology, Episode of Care, healthcare marketing

Driving Patient Loyalty by Connecting Outside the Hospital Early On

Posted by Allie Gouveia and Jenny Johnson on Mar 13, 2018 8:20:00 AM

As the marketing team responsible for UNC REX Healthcare’s maternity service line, we’re constantly looking for better ways to improve women’s birth experiences at our hospital.

For most patients, their first time at our hospital is when they come to take a birth class in their third trimester, or when they are in labor and arrive to deliver. That means we have to earn their trust months before they actually use our services. Part of our strategy for improving patient experience includes reaching out to future patients to provide education and answer their care questions as early in their pregnancy journey as we can.

In the past year, we’ve made some improvements that have allowed us to connect with a larger percentage of these women, and sooner—as early as their first OB visit to community practices who deliver at the REX Women’s Center.

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Topics: Guest Blog, Patient Engagement, Patient Experience, healthcare marketing