Building a Better Patient Education Strategy

Posted by Deirdre Wilson on Sep 6, 2017 2:11:00 PM

4 Traits of Health Content That Engages and Satisfies

Patient education can be one of healthcare providers’ most effective tools in today’s value-based care systems. By setting patient expectations, promoting behavior change and measuring adherence to a care plan, it can improve outcomes and have financial benefits.

At UbiCare, we call this kind of patient education “architected” content because of the research, thought and strategy that goes into its construct. It’s designed to engage patients, improve care outcomes and increase satisfaction for patients and healthcare providers alike.

No matter what you call it, patient engagement technology fueled by evidence-based, carefully “architected” content has several important elements.

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Topics: Patient Education, Patient Outcomes, Digital Patient Engagement, Value-Based Care, Patient Provider Communication, Data, Expectation-setting, Behavior Change

What Benefits Do Patient Portals Offer Hospitals and Health Systems? [Infographic]

Posted by Jo Charest on Jul 18, 2017 2:04:00 PM

You may not realize that the earliest versions of patient portals have been around since the early 2000s. As the use of electronic health records (EHRs) increased, so too did the functionality of patient portals that often integrated with EHRs. 

Where do portals stand more than 15 years after their introduction? What value do portals provide hospitals? Are they easing workflows and creating efficiencies, and for what? 

This infographic brings together some of the most relevant statistics on patient portal usage. 

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Topics: Digital Patient Engagement, Patient Provider Communication, Patient Portals

Surprising Statistics on Text Messaging and What They Mean for Healthcare

Posted by Debra Zalvan on May 9, 2017 3:00:00 PM

Thinking about implementing text (SMS) communications with your patients? Texting, the 160-character messages sent to and from a mobile device, is the most widely-used basic smartphone feature.

Since 2009, the national Centers for Disease Control and Prevention has acknowledged that texting is an easy way to share health messages with large populations.

But is it effective? Here are some surprising statistics about text messaging and its applicability in healthcare.

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Topics: Patient Provider Communication, Patient Experience, Patient-Centered Care, Innovation, Technology, Texting

Using Population Health for Personal Connections with Patients  [Infographic]

Posted by TJ Hearn on Apr 4, 2017 11:09:00 AM

For some time now, health systems have been expected to use digital technology to manage a patient’s episode of care beyond the doctor’s office or hospital.

Harnessing the wealth of data on patient populations experiencing the same care episodes, digital health technology can connect providers with their patients safely, efficiently and on a large scale.

Best of all, providers can guide whole populations through their care in a way that feels extremely personal to patients.

This infographic offers some insight. 

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Topics: Hospital Workflows, Quality of Care, Patient Outcomes, Digital Patient Engagement, Value-Based Care, Patient Provider Communication, Patient Experience, Patient-Centered Care, Technology

Engaging the Modern Patient [Infographic]

Posted by TJ Hearn on Feb 14, 2017 11:25:00 AM

Hospital executives and patient educators often ask me how patients—particularly younger ones—like to communicate with their doctors nowadays in the age of millennials and apps.

Patients are people and we need to engage them as such. Regardless of age or other factors, they use email and text all the time in their daily lives and want to communicate with their doctors, hospitals and physician practices through those channels too. 

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Topics: Digital Patient Engagement, Patient Provider Communication, Texting

Direct-to-Patient Email and Text Communication Is Best for Engaging Patients in Their Care

Posted by Debra Zalvan on Jan 26, 2017 11:05:00 AM

Reaching your patients through the technology they already use is key to patient engagement

With new tools like Snapchat and Boomerang popping up every day, sometimes it seems like communication technology seems to change faster than we can keep up with. That has led some hospitals to rush into creating an app or join the latest social media platform. Others continue to lag behind, using paper and telephone as the primary communication methods used to engage patients.

But some hospitals recognize that patients want to communicate the way they do in daily life. Email and text have an important place in patient-provider communication and remain patients' top choices for connecting with their doctors outside the medical office or hospital walls.

In fact, when it comes to improving health outcomes, your best bet for communicating with patients is a combined approach: mobile-responsive email and text.

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Topics: Hospital Workflows, Patient Outcomes, Digital Patient Engagement, Patient Provider Communication, Patient-Centered Care, Patient Portals, Digital Patient Interactions, Texting

How Can Hospitals Use Texting to Improve Patient Care?

Posted by Jackie Simon on Jan 18, 2017 11:00:00 AM

When was the last time you talked to your friend? Your mother? Your old college roommate? Now think—did you actually talk to them? In person or on the phone?

If you’re like most Americans, you probably conversed with them via text, email or social media. In fact, a recent Gallup poll finds that texting and email are the most frequently used forms of non-personal communication for adult Americans. So is a cellphone, because even when we do use a phone, it’s typically not a landline, the survey reveals.

For all Americans under age 50, the survey finds that texting is the most dominant form of communication.

Given these changes in our own everyday interactions, why does the healthcare industry insist on sticking with old forms of communication?

Healthcare needs to embrace email and text as the preferred and most efficient patient-provider communication methods, just as we have accepted—and really, expected—email and text communication in our daily lives.

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Topics: Population Health Management, Quality of Care, Patient Outcomes, Patient Provider Communication, Patient Satisfaction, Patient Experience, Patient-Centered Care, Innovation, Technology, Texting

Tracking Patients’ Health-Related Concerns Is Key to Patient Engagement

Posted by Jo Charest on Sep 13, 2016 1:15:00 PM

Patients often face several health conditions at the same time. When speaking with their healthcare providers however, they may only mention the reason for that particular appointment and fail to bring up other health concerns that they consider to be unrelated.

This leaves you, as the healthcare provider, without the full picture of your patient’s overall health. Even with access to a patient’s electronic health record, there may be significant gaps. 

Understanding and being able to track your patients’ health-related concerns and questions is an important step toward providing better quality care. Thankfully, technology makes it easier to discover what’s happening in patients’ lives beyond the doctor’s office and hospital walls.

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Topics: Digital Patient Engagement, Patient Provider Communication, New Features

When Is the Best Time to Contact Patients?

Posted by Midge Lightbody on Sep 8, 2016 3:29:40 PM

“Targeted digital education” is a term we use often to describe how hospitals need to communicate with patients about their care. With so many healthcare terms and different meanings being tossed around, let’s take a closer look at what we mean by targeted digital education and how it prepares patients for better outcomes.

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Topics: Patient Education, Quality of Care, Digital Patient Engagement, Value-Based Care, Patient Provider Communication, New Features

Automatic Patient Communication Means a Better Standard of Care

Posted by The UbiCrew on May 13, 2016 11:30:00 AM

Technology is pervasive in how we manage our day-to-day activities. 89% of adults in the U.S. report using the Internet or owning a smartphone. The vast majority of patients report that they want email communication with their physician.

How can you take advantage of this ubiquity in healthcare practice? 

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Topics: Meaningful Use, Patient Education, Quality of Care, Patient Outcomes, Digital Patient Engagement, Patient Provider Communication, Technology

Making Us All Better

Digital Patient Engagement News & Strategy

Hear from the UbiCrew, our hospital clients and industry experts about how to:

  • Make meaningful, digital connections with your patients
  • Fully engage patients and attest to Meaningful Use and
  • Prove an ROI from patient education and engagement.

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