You Can’t Improve What You Don’t Measure

Posted by Betsy Weaver, Ed.D. on Jul 29, 2015 11:47:00 AM

Why is it so hard to understand—and apply—this concept?

With good information (i.e., reliable data) that is easily accessible, you have the power to change the world. Well, perhaps not the entire world, but your own part of it!

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Topics: Return on Investment, Patient Education, Patient Outcomes, Digital Patient Engagement, Patient Provider Communication, Patient Activation Measure

Hospital Story: How We Educate Patients While Improving Hospital ROI and Staff Efficiency

Posted by Kimberly Congden, RN. BSN, IBCLC on Jul 1, 2015 4:47:00 PM

In my position as Manager, Lactation Services at Baystate Medical Center in Springfield, MA, I’m expected to keep the department running efficiently, prove the economics of our efforts and, of course, educate and provide resources for new and expectant parents. This is a challenging task!

In the past year that I have held my position and Baystate Medical Center’s nine years of using UbiCare’s SmarteXp patient engagement solution for Pregnancy and Early Childhood, we’ve learned the value—both figuratively and literally—of connecting with our patients digitally through educational messages that start at the beginning of pregnancy and continue through the child’s third birthday.

First, there is the intangible value of providing health education resources to new moms and their families—helping the entire family feel involved in the birth of a child—and building a relationship between our hospital and these new parents and families in the process.

Then there is the real, tangible value that we can see on paper. 

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Topics: Return on Investment, Patient Education, Hospital Workflows, Guest Blog, Digital Patient Engagement, Customers

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  • Prove an ROI from patient education and engagement.

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