5 Reasons to Rethink Building Your Own Patient Engagement Solution

Posted by Jackie Simon on Aug 17, 2017 3:02:00 PM

"Why wouldn’t we build our own patient engagement solution in-house?”

It’s a question we hear often enough from hospital and health system marketers that we figured we should blog about it.  

While you could, in theory, build a homegrown digital health tool for engaging patients, it makes more sense to choose a company that has been doing this successfully and proving its effectiveness and value for the past 15 years. Such as ... ahem ... one company I know.

Here are 5 good reasons why:

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Topics: Digital Patient Engagement, Technology

Healthcare Technology Is Closing the Gap in Breastfeeding Support

Posted by Betsy Weaver, Ed.D. on Jun 28, 2017 8:45:00 AM

On June 26, NPR's Michaeleen Doucleff published Secrets Of Breast-Feeding From Global Moms In The Know, highlighting different cultures' approaches to breastfeeding. What follows is a response on how healthcare technology can make up for what American women lack in terms of breastfeeding support. 

NPR's spotlight on the challenges that U.S. women face when it comes to breastfeeding in this culture is critically important for new moms learning to breastfeed.

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Topics: Baby Friendly Hospital Initiative, Patient Education, Pregnancy Education, Digital Patient Engagement, Innovation, Technology

Using Digital Health Technology to Improve Health Literacy

Posted by Bill Lindsay on Jun 22, 2017 2:12:00 PM

Only 12% of American adults are considered health literate. Why does this matter to patients and healthcare providers alike?

First, high levels of health literacy are associated with better patient self-care and outcomes. Second, attentiveness to this can be an effective way to improve population health. Digital health technology is a means to this end. 

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Topics: Population Health Management, Patient Education, Digital Patient Engagement, Patient Activation Measure, Innovation, Technology

3 Ways to Improve Care Coordination Through Digitization

Posted by Jo Charest on Jun 12, 2017 2:30:00 PM

American healthcare is one of the last industry holdouts when it comes to fully embracing digitization. McKinsey Global Institute has ranked healthcare 19th out of 22 sectors in its oft-cited Industry Digitization Index.

Even as health systems implement digital health tools and practices, many of these technologies remain separate, leading to a disconnected patient experience.

But there is hope for the digitization of healthcare! Many digital health tools are designed to automatically link information from different digital sources, creating efficiencies that result in a better experience for patients and better workflows for staff.

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Topics: Hospital Workflows, Digital Patient Engagement, Value-Based Care, Patient Experience, Patient-Centered Care, Health Care Interoperability, Technology, Digital Patient Interactions

Surprising Statistics on Text Messaging and What They Mean for Healthcare

Posted by Debra Zalvan on May 9, 2017 3:00:00 PM

Thinking about implementing text (SMS) communications with your patients? Texting, the 160-character messages sent to and from a mobile device, is the most widely-used basic smartphone feature.

Since 2009, the national Centers for Disease Control and Prevention has acknowledged that texting is an easy way to share health messages with large populations.

But is it effective? Here are some surprising statistics about text messaging and its applicability in healthcare.

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Topics: Patient Provider Communication, Patient Experience, Patient-Centered Care, Innovation, Technology, Texting

Using Population Health for Personal Connections with Patients  [Infographic]

Posted by TJ Hearn on Apr 4, 2017 11:09:00 AM

For some time now, health systems have been expected to use digital technology to manage a patient’s episode of care beyond the doctor’s office or hospital.

Harnessing the wealth of data on patient populations experiencing the same care episodes, digital health technology can connect providers with their patients safely, efficiently and on a large scale.

Best of all, providers can guide whole populations through their care in a way that feels extremely personal to patients.

This infographic offers some insight. 

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Topics: Hospital Workflows, Quality of Care, Patient Outcomes, Digital Patient Engagement, Value-Based Care, Patient Provider Communication, Patient Experience, Patient-Centered Care, Technology

How Can Hospitals Use Texting to Improve Patient Care?

Posted by Jackie Simon on Jan 18, 2017 11:00:00 AM

When was the last time you talked to your friend? Your mother? Your old college roommate? Now think—did you actually talk to them? In person or on the phone?

If you’re like most Americans, you probably conversed with them via text, email or social media. In fact, a recent Gallup poll finds that texting and email are the most frequently used forms of non-personal communication for adult Americans. So is a cellphone, because even when we do use a phone, it’s typically not a landline, the survey reveals.

For all Americans under age 50, the survey finds that texting is the most dominant form of communication.

Given these changes in our own everyday interactions, why does the healthcare industry insist on sticking with old forms of communication?

Healthcare needs to embrace email and text as the preferred and most efficient patient-provider communication methods, just as we have accepted—and really, expected—email and text communication in our daily lives.

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Topics: Population Health Management, Quality of Care, Patient Outcomes, Patient Provider Communication, Patient Satisfaction, Patient Experience, Patient-Centered Care, Innovation, Technology, Texting

Where do hospitals rate on going digital?

Posted by Debra Zalvan on Sep 21, 2016 3:32:07 PM

Will you succeed or die in digital America?

That is the question the McKinsey Global Institute (MGI) report, Digital America: A Tale of the Haves and Have-Mores”, poses to all sectors of the American economy.

Looking at it through the lens of American healthcare—to tease out a road map for the business of healthcare—the report provides a compelling argument for aggressive hospital digitalization with the following key points:

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Topics: Hospital Workflows, Quality of Care, Digital Patient Engagement, Cost of Care, Patient Satisfaction, Patient Experience, Innovation, Technology

Innovation Starts on the Inside

Posted by Eva Chiang on May 23, 2016 11:09:22 AM

How UbiCare Challenges Its Employees to Do Better for Our Company, Our Clients and the Community

There are many great benefits to working in a small, high-performing business. One is that each of us has the opportunity to have a big impact. 

UbiCare's annual "UbiInnovation Challenge" is an opportunity for employees to bring fresh ideas to the company. Open to all staff here, the competition invites employees to present their ideas for improving the company's products, processes, sales and marketing.

UbiCare's mission—"Making Us All Better"—is to improve the healthcare experience through targeted, educational health content and software technology that connects hospitals and their patients before, during and after a hospital stay or a significant health event. We work to improve our client hospitals’ staff experiences as much as we help patients take better care of themselves and have better outcomes.

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Topics: Innovation, Community, Technology

Automatic Patient Communication Means a Better Standard of Care

Posted by The UbiCrew on May 13, 2016 11:30:00 AM

Technology is pervasive in how we manage our day-to-day activities. 89% of adults in the U.S. report using the Internet or owning a smartphone. The vast majority of patients report that they want email communication with their physician.

How can you take advantage of this ubiquity in healthcare practice? 

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Topics: Meaningful Use, Patient Education, Quality of Care, Patient Outcomes, Digital Patient Engagement, Patient Provider Communication, Technology

Making Us All Better

Digital Patient Engagement News & Strategy

Hear from the UbiCrew, our hospital clients and industry experts about how to:

  • Make meaningful, digital connections with your patients
  • Fully engage patients and attest to Meaningful Use and
  • Prove an ROI from patient education and engagement.

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