--- title: The UbiBlog | Patient Engagement and Value-Based Care Analysis | healthcare marketing (2) description: healthcare marketing | UbiCare provides total engagement solutions enabling hospitals to be at the forefront of patient-centered innovation and value-based care through targeted education, mobile connections and real time data. (2) --- [![logo](https://blog.ubicare.com/hs-fs/hubfs/Ubicare_Image/logo.png?width=250&name=logo.png)](http://www.ubicare.com/) - [Home](https://ubicare.com/) - [About](https://ubicare.com/about-ubicare/) - [Blog](https://blog.ubicare.com/) - [Client Login](https://mobile.ubicare.com) - [Contact Us](https://ubicare.com/contact/) ## [Driving Patient Loyalty by Connecting Outside the Hospital Early On](https://blog.ubicare.com/driving-patient-loyalty-by-connecting-outside-the-hospital-early-on) Posted by [Allie Gouveia and Jenny Johnson](https://blog.ubicare.com/author/allie-gouveia-and-jenny-johnson) on Mar 13, 2018 8:20:00 AM - [Tweet](https://twitter.com/share) [![](https://blog.ubicare.com/hubfs/Blog/satisfaction-scale-edited.jpg)](https://blog.ubicare.com/driving-patient-loyalty-by-connecting-outside-the-hospital-early-on) As the marketing team responsible for [UNC REX Healthcare’s](https://www.rexhealth.com/rh/) maternity service line, we’re constantly looking for better ways to improve women’s birth experiences at our hospital. For most patients, their first time at our hospital is when they come to take a birth class in their third trimester, or when they are in labor and arrive to deliver. That means we have to earn their trust months before they actually use our services. Part of our strategy for improving patient experience includes reaching out to future patients to provide education and answer their care questions as early in their pregnancy journey as we can. In the past year, we’ve made some improvements that have allowed us to connect with a larger percentage of these women, and sooner—as early as their first OB visit to community practices who deliver at the REX Women’s Center. 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