Crisis Communication Samples and Resources for Healthcare Professionals
UbiCare’s new COVID-19 Resources gallery is a free resource for healthcare professionals. Easily accessible from the UbiCare.com home page, the gallery is packed with examples of how hospitals are using patient engagement technology to stay connected with their patients.
We offer the examples as inspiration for development of your own content or, if you don’t currently have a patient engagement platform, contact us about using our SmarteXp platform to send similar messages to patients on your behalf—at no cost. In addition, you will find links to helpful and reliable information, including summaries of recent CDC guidance and extra resources to calm patient fears with facts and tips for coping with the situation.
The COVID-19 pandemic has disrupted our healthcare system in unprecedented ways. As resources have been diverted to care for the surge of infected people and critically ill patients, elective procedures have been postponed and appointments for non-emergency care have been cancelled or postponed. Protocols for medical visits that have not been cancelled or postponed have quickly evolved with the growing knowledge and experience with the virus.
Now more than ever, it’s important to stay connected with your patients, both to communicate important and timely information and to help them deal with the anxiety that comes from social isolation and fear of the unknown.
COVID-19 Resources Gallery
In our COVID-19 Resources gallery, you will find real-world examples of messages that hospitals and medical offices are sending to their patients, including:
- Educating pregnant moms and new parents about the risks of COVID-19 and the complex concept of “flattening the curve.”
- Providing updates on new online classes in lieu of in-person classes.
- Communicating the availability of telehealth appointments.
- Status updates for patients whose elective surgeries have been postponed.
- Advice for parents with guidance on creating and maintaining routines while school is out.
In the weeks and months ahead, as healthcare organizations respond to anticipated ebbs and resurgences of the virus in localized or regional populations, communication will remain essential. Patient engagement technology lets healthcare organizations reach patients in their daily lives with education, timely updates, and reliable, trusted healthcare information.
Even more important may be the trusting relationships that this kind of communication builds and sustains over time—relationships that will be critical as hospitals pivot to re-establish essential and elective healthcare services in their communities. The patient experience you establish during times of crisis will become an important consideration as healthcare consumers make critical decisions about where to turn for that care in the future.
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