Millennials are redefining what is required of healthcare. Born between 1981 and 1996 and on track to become the largest generation in the U.S, millennials are digital natives who use technology to manage every aspect of their daily lives. They expect the ease and efficiency that technology provides from their healthcare experience, too.

We’ve done the research in the infographic below to show just what this means for healthcare providers trying to engage this generation.

Having a baby is a joyful and exciting life event. But it’s also a huge change of life for mothers—one that’s often much harder to deal with than they expected. New parents can feel blindsided by the intensity of parenting an infant. The round-the-clock care of a newborn is physically and mentally exhausting.

Millennials, currently 82% of new mothers, are strongly affected by the changes a new baby brings. Research finds that these moms are more likely to report postpartum depression than previous generations. Millennials are defined by their individualism, which means the demands of new motherhood can leave these women feeling as if they’ve lost their independence and sense of self.

Providing new moms with the information and support they need to take care of their babies is so important to helping them become confident parents. Giving them the info and support they need to take care of themselves is just as critical.