We discussed in an earlier post that information found on social media affects the way more than 40% of consumers deal with their health. But did you know that healthcare social media content also helps attract patients to your hospital and encourages them to return in the future?
Patients are increasingly becoming savvy healthcare consumers, shopping for hospitals the way they do other items online. They are looking for a concierge experience that combines the best care, accessible doctors, friendly nurses and amenities like private rooms and hotel-quality food. In patients’ minds, all of those items factor into a positive hospital experience.
Starting a meaningful health dialogue on social media is a great way to make your digital communications strategy more complete. Go beyond communicating about your marketing initiatives on Facebook and Twitter. Give patients engaging content on the health topics they care about!
Doing so builds brand affinity among current patients, attracts the attention of new ones, and gives all patients what they want before even setting foot in your hospital—to know that you care.
The infographic below sheds light on how your patients are interacting with health information on social media.
It’s no longer optional to connect with your patients on social media about their health. Your patients are on social media 24/7 and they want more than just marketing information. Use social media to educate your patients toward improved outcomes and make them better partners in their care.