---
title: How Does Healthcare Engage Patients Amid So Many Distractions?
description: Healthcare technology presents an untapped capacity to connect and engage with patients. But how do we engage patients who face so many distractions?
image: https://blog.ubicare.com/hubfs/Blog/distracted%20busy-924886-edited.jpg
---

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# How Does Healthcare Engage Patients Amid So Many Distractions?

Posted by [Jo Charest](https://blog.ubicare.com/author/jo-charest) on May 31, 2017 8:30:00 AM

![Jo Charest](https://blog.ubicare.com/hubfs/Blog/Jo.jpg)

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How many distractions will you be faced with today?

Our lives are filled with interruptions, which make getting and keeping someone’s attention harder than ever. It’s commonly said that [U.S. adults are barraged](https://sjinsights.net/2014/09/29/new-research-sheds-light-on-daily-ad-exposures/) with an average of 5,000+ advertisements and brand exposures every day. Only 12 of these actually make an impression.

So how do we slow the rapid-fire beat of distraction in patients’ everyday lives to truly engage them in their health?

We live with mobile devices in our hands. Access to information is a moment away. And as technology evolves at an ever-faster pace, we are enamored with the next shiny new thing.

Yes, technology sometimes enables distraction. But used effectively, it also presents a unique opportunity to help patients focus on their health.

This means using technology to:

- Create a conversation, set expectations and prepare patients at every step along the care continuum.
- Help doctors meet the [growing demand for healthcare](https://www2.deloitte.com/content/dam/Deloitte/uk/Documents/life-sciences-health-care/deloitte-uk-connected-health.pdf) while making it easier and cheaper for patients to access care.
- Open up communication with patients online instead of gating general healthcare knowledge behind barriers such as passwords.
- Engage with patients on a personal level—a critical part of patient-centered care.
- Integrate your connection with patients seamlessly into their lives.

When it comes to healthcare, technology presents an untapped capacity to connect and engage with patients. And [patients are the secret weapon](https://www.youtube.com/watch?v=hOH8pMEAxho) for transforming care quality.

 

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