--- title: 3 Tips for Running an Innovative Healthcare Company description: Here's what UbiCare CEO Betsy Weaver—one of Becker's Female Health IT CEOs to Know—said about running one of the most innovative healthcare companies in Boston. image: https://blog.ubicare.com/hubfs/Blog/female_leader.jpg --- [![logo](https://blog.ubicare.com/hs-fs/hubfs/Ubicare_Image/logo.png?width=250&name=logo.png)](http://www.ubicare.com/) - [Home](https://ubicare.com/) - [About](https://ubicare.com/about-ubicare/) - [Blog](https://blog.ubicare.com/) - [Client Login](https://mobile.ubicare.com) - [Contact Us](https://ubicare.com/contact/) # 3 Tips for Running an Innovative Healthcare Company Posted by [Debra Zalvan](https://blog.ubicare.com/author/debra-zalvan) on Oct 25, 2016 11:00:00 AM ![Debra Zalvan](https://blog.ubicare.com/hubfs/Blog/IMG_8667a.jpg) Find me on: [LinkedIn](https://www.linkedin.com/pub/debra-zalvan/5/a76/61) - [Tweet](https://twitter.com/share) ![female_leader.jpg](https://blog.ubicare.com/hs-fs/hubfs/Blog/female_leader.jpg?width=800&name=female_leader.jpg "female_leader.jpg") We were so excited to see our CEO, Betsy Weaver, Ed. D., on Becker’s list of [Female Health IT CEOs to Know](http://www.beckershospitalreview.com/healthcare-information-technology/17-female-health-it-company-ceos-to-know.html) that we asked her for more on what it takes to start and run one of Boston’s most innovative healthcare companies. Here’s what she had to say: ### **1. Think outside the box—or the hospital walls—in this case.** Weaver was one of the first to realize that patients need guidance before, during and after their hospital stay. UbiCare aligns its [evidence-based health messaging](http://www.ubicare.com/solutions) to the specific point where patients are in the care continuum, not just while patients are in the hospital or after discharge. ### **2. Meet patients where they already are—on mobile email and text.** Weaver has always supported a “push strategy” of communicating with patients, instead of relying on “pull strategies” like a hospital website, portal or app where patients must actively visit and there are barriers (like passwords) to accessing information. Patients and their families access UbiCare’s health information on the mobile devices that they already use daily, and through email and [text](http://www.ubicare.com/text)—[the way patients want to receive information](https://www.brookings.edu/blog/techtank/2015/11/09/why-doctors-still-dont-text-or-email-their-patients/) from their care providers. ### **3. It’s about building better patient-provider relationships.** It all comes down to helping hospitals create trusting, long-term relationships with new and repeat patients and making it simple for them to communicate with each other about their care. --- We can all support girls and young women in achieving leadership positions like Weaver's. Did you know that women are less likely to receive the first critical promotion to manager? For more on the topic, we recommend McKinsey Global Institute and LeanIn.org's [Women in the Workplace 2016](https://womenintheworkplace.com/).  Topics: [Innovation](https://blog.ubicare.com/topic/innovation) ### Get the latest patient engagement insights. 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