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Virtual Patient Engagement: Critical for ASCs Competing for TJRs

Posted by Debra Zalvan on Mar 10, 2021 10:34:11 AM
Debra Zalvan
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How does an Ambulatory Surgery Center manage the continuum of care and associated risks without the traditional infrastructure of hospitals, while also keeping costs under control?

Research has shown that medical care has only a 10% – 20% influence on health outcomes, while patient behaviors, self-care, and environment have a 60% influence. For Ambulatory Surgery Centers (ASCs) performing hip and knee replacement surgeries in an outpatient setting, success in an expanded TJR marketplace means a dramatic shift in focus and scope. 

Success is no longer measured in terms of the procedure itself. Instead, the focus must be on the complete continuum of care, from prequalification through the 90-day post-surgery window during which a complication or hospitalization can impact payment, patient satisfaction, and your reputation. 

Traditionally, a hospital relies on a well-developed infrastructure, from therapy to case management, scheduling departments and patient navigation to support care throughout the continuum.

How does an ambulatory surgery center manage the continuum of care and associated risks without the traditional infrastructure of hospitals, while also keeping costs under control?

A powerful tool and essential addition to your patient-centered digital ecosystem and virtual care infrastructure is a patient engagement platform. 

The promise of patient engagement is that knowledgeable patients develop a trusting relationship with their healthcare providers and become active partners in their care through multiple virtual, automated touchpoints, resulting in:

  • Higher compliance rates
  • More efficient operations
  • Better health outcomes
  • Lower costs

ASCs that have invested in digital patient engagement have a distinct competitive advantage. The good news for those who have not is that launching a patient engagement platform is simple and quick, the benefits are immediate, and the return on the modest investment is measured in months, not years. 

An effective virtual patient engagement strategy has many benefits, and for ASCs leveraging strained resources to meet clinical and financial goals, centers that establish and maintain communication and trust will be better positioned to:

  • Engage and activate patients
  • Establish uninterrupted revenue streams
  • Build their reputation for quality care in the marketplace
  • Attract and compete for the best surgeons

UbiCare’s SmarteXp® patient engagement platform, combined with our robust Total Joint Replacement content, supports an integrated patient engagement strategy for ASCs that perform hip and knee replacement surgeries. To fully understand the value that UbiCare and SmarteXp® can bring to your organization, schedule a demo. Simply submit the form below. We’ll schedule a short call to learn a little more about your organization and situation, and then customize the demo to make the best use of your valuable time.

Topics: joint replacement, ASC