Having a baby is a joyful and exciting life event. But it’s also a huge change of life for mothers—one that’s often much harder to deal with than they expected. New parents can feel blindsided by the intensity of parenting an infant. The round-the-clock care of a newborn is physically and mentally exhausting.
Millennials, currently 82% of new mothers, are strongly affected by the changes a new baby brings. Research finds that these moms are more likely to report postpartum depression than previous generations. Millennials are defined by their individualism, which means the demands of new motherhood can leave these women feeling as if they’ve lost their independence and sense of self.
Providing new moms with the information and support they need to take care of their babies is so important to helping them become confident parents. Giving them the info and support they need to take care of themselves is just as critical.
How do you engage new millennial moms?
The intense period of parenting a newborn can leave a new mom feeling disconnected from everything and everyone else. And sometimes the moms who need help the most have the hardest time reaching out.
That’s where digital education comes in. Using this method to acknowledge a new mom’s physical and emotional needs and to communicate with her in a supportive, informative way, healthcare providers can help smooth the transition into motherhood.
Connecting with millennials via mobile technology isn’t a value-add—it’s a baseline expectation.
Smartphones are an integral part of daily life for this generation. Most keep them in-hand or close by throughout the day. Messaging created for—and sent directly to—these mobile devices makes it convenient for busy millennials to read and absorb what you need them to know. And it provides an easy way for new moms to connect with your care team.
