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Debra Zalvan

Debra Zalvan is UbiCare's Executive VP of Marketing. She focuses on expanding our business scope, bringing UbiCare to new markets and honing our messaging. She provides project governance for UbiCare’s new projects, as well as our work with the Department of Defense.
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Recent Posts

Use Data to Prove the Impact of Your Patient Engagement

Posted by Debra Zalvan on Jun 20, 2019 11:00:00 AM

Measuring the impact of a digital education program and the benefits of patient engagement can be challenging. Statistics such as open and click-through rates indicate how patients are interacting with digital messaging and help prove the value of a patient engagement solution. But how do you know whether your patients take actions based on what they’re learning from those messages?

Ongoing patient-reported feedback and data about digital interactions provide a deeper understanding of where your patients are on their care journey—and what they need.

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Topics: Improving Patient Outcomes, Patient Engagement, Patient Experience, patient activation

Educate patients to reduce the cost of care

Posted by Debra Zalvan on May 23, 2019 2:00:00 PM

The healthcare industry is challenged to reduce costs while still providing quality care. Something needs to shift—but who bears the responsibility for making the change?

The New England Journal of Medicine Catalyst Insights Council recently surveyed its members to address the question: How responsible are patients for reducing costs?

Survey results show that Council members believe that responsibility for lowering the cost of care is shared across stakeholders. Hospitals/health systems (chosen by 95% of respondents) and clinicians (94%) top the list for responsibility, with government (88%) and patients (83%) close behind.

The results also show that industry practitioners believe that patients lack the education they need to be effective participants in managing the cost of their care:

  • 61% indicated that patients don’t have enough information to affect the cost of their own healthcare-related decisions.
  • 78% said that assessing the total cost of care is extremely challenging for patients. 

What does this mean for the healthcare industry? To move the needle on containing costs, hospitals and other healthcare providers need to educate and engage their secret weapon—the patient.

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Topics: Improving Patient Outcomes, Patient Engagement, Patient Experience, patient activation

A Case Study in Successful Patient Engagement Part Three: Make Patient Engagement Happen for Your Hospital

Posted by Debra Zalvan on May 2, 2019 2:00:00 PM

We’ve spent the past couple weeks talking about a four-hospital system in the Midwest that has used digital education to establish real-time patient-provider connections outside the hospital. These connections, delivered throughout the care episode, have focused on helping to guide or change patient behavior and achieve better outcomes.

Read Part One in our series to learn how this hospital system made digital education a standard of care.

What are the practical steps this hospital took to create an automated, engaging and impactful patient education program—one that lives up to the hype about patient engagement impacting care and cost? And, most importantly, how can you recreate it?

Read on for 8 key strategies to bridge the gaps between a physician’s direct care and patient self-care in order to control costs and outcomes throughout the patient journey:

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Topics: Improving Patient Outcomes, Patient Engagement, Patient Experience, Mobile Technology

A Case Study in Successful Patient Engagement Part Two: The Role of the Care Team

Posted by Debra Zalvan on Apr 25, 2019 3:00:00 PM

A four-hospital system in the Midwest uses the SmarteXp® patient engagement platform to educate patients for better outcomes. What they’ve found, however, is that patient engagement also has a transformative effect on hospital staff and workflows.

Educating patients digitally and automatically throughout the care episode addresses questions that patients would otherwise pose to their nurses and physicians. That saves those medical professionals time and helps them care for patients more efficiently and effectively.

Read A Case Study in Successful Patient Engagement Part One: Make Digital Education the Standard of Care

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Topics: Improving Patient Outcomes, Patient Engagement, Patient Experience, Mobile Technology