One of my favorite health quotations comes from Florence Nightingale’s classic Notes on Nursing: What it is and What it is Not:
“Apprehension, uncertainty, waiting, expectation, fear of surprise, do a patient more harm than any exertion.”
The phrase, in a book first published in 1859, speaks to the idea that patients have strong, often conflicting emotions related to whatever care episode they’re dealing with. Pair those feelings with the fact that health information can sometimes be unfamiliar and scary, and it’s understandable that patients have a hard time comprehending and retaining a doctor’s instructions and advice.
At UbiCare, we believe there are 3 key dimensions that effective healthcare education must include to address patients’ emotional needs, impact their behavior and, ultimately, improve their health outcomes.