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Debra Zalvan

Debra Zalvan is UbiCare's Executive VP of Marketing. She focuses on expanding our business scope, bringing UbiCare to new markets and honing our messaging. She provides project governance for UbiCare’s new projects, as well as our work with the Department of Defense.
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Recent Posts

Bridging the Gap from Hospital to Home: Notes from the 2019 AHA Leadership Summit

Posted by Debra Zalvan on Aug 8, 2019 3:00:00 PM

I was honored to represent UbiCare at the 2019 American Hospital Association Leadership Summit in San Diego. I really enjoyed the chance to make connections and to share our work with so many healthcare innovators and leaders.

The sessions and keynotes at the Summit this year were powerful, focusing on the common theme of disrupting and transforming healthcare. Hospitals are being pushed to consider their future roles as they move toward value-based care —and the work involved in preventative healthcare.

How can hospitals take a calculated leap to innovations that respond to immediate care and cost needs, while also laying the groundwork for preventative healthcare and continued growth? What should the role of hospitals be to best meet the needs of the communities they serve? Read on for some takeaways from the conference that focus on these questions and the direction of healthcare.

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Topics: Improving Patient Outcomes, Patient Engagement, Patient Experience, patient activation, patient empowerent

Digital Patient Education [Infographic]

Posted by Debra Zalvan on Jul 11, 2019 3:00:00 PM

When patients leave the four walls of the hospital or their doctor’s office, they stop being “patients”, and go back to being people managing the details of their daily lives. Patients manage their care on their own most of the time, and the decisions they make impact outcomes and cost.

That’s where digital patient education comes in.

Our infographic shows how digital patient education bridges the gap between time as a patient and everyday life.

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Topics: Improving Patient Outcomes, Patient Engagement, Patient Experience, patient activation, Digital Education

Use Data to Prove the Impact of Your Patient Engagement

Posted by Debra Zalvan on Jun 20, 2019 11:00:00 AM

Measuring the impact of a digital education program and the benefits of patient engagement can be challenging. Statistics such as open and click-through rates indicate how patients are interacting with digital messaging and help prove the value of a patient engagement solution. But how do you know whether your patients take actions based on what they’re learning from those messages?

Ongoing patient-reported feedback and data about digital interactions provide a deeper understanding of where your patients are on their care journey—and what they need.

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Topics: Improving Patient Outcomes, Patient Engagement, Patient Experience, patient activation

Educate patients to reduce the cost of care

Posted by Debra Zalvan on May 23, 2019 2:00:00 PM

The healthcare industry is challenged to reduce costs while still providing quality care. Something needs to shift—but who bears the responsibility for making the change?

The New England Journal of Medicine Catalyst Insights Council recently surveyed its members to address the question: How responsible are patients for reducing costs?

Survey results show that Council members believe that responsibility for lowering the cost of care is shared across stakeholders. Hospitals/health systems (chosen by 95% of respondents) and clinicians (94%) top the list for responsibility, with government (88%) and patients (83%) close behind.

The results also show that industry practitioners believe that patients lack the education they need to be effective participants in managing the cost of their care:

  • 61% indicated that patients don’t have enough information to affect the cost of their own healthcare-related decisions.
  • 78% said that assessing the total cost of care is extremely challenging for patients. 

What does this mean for the healthcare industry? To move the needle on containing costs, hospitals and other healthcare providers need to educate and engage their secret weapon—the patient.

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Topics: Improving Patient Outcomes, Patient Engagement, Patient Experience, patient activation