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Debra Zalvan

Debra Zalvan is UbiCare's Executive VP of Marketing. She focuses on expanding our business scope, bringing UbiCare to new markets and honing our messaging. She provides project governance for UbiCare’s new projects, as well as our work with the Department of Defense.
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Recent Posts

Choosing the Right Patient Engagement Platform

Posted by Debra Zalvan on Oct 10, 2019 7:45:00 AM

Hospitals and healthcare professionals are increasingly realizing that digital patient engagement and patient activation can influence patient behavior and improve outcomes. Different platforms have been introduced to the market, each bringing a different menu of features and capabilities. As you consider your objectives for patient engagement, and your options for platforms that support those objectives, there are a couple of critical considerations to keep in mind.

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Topics: Population Health, Patient Experience, patient activation, UbiCare, SmarteXp, early childhood, sports medicine, COPD, concussion, heart failure, stroke, bariatric, obesity, patient education, pregnancy, joint replacement, spine surgery, autism

It's Impacting Your 5-star Rating — Are You Tracking This Metric?

Posted by Debra Zalvan on Sep 26, 2019 7:30:00 AM

In a recent post, we suggested that you Forget the CMS Star Ratings Debate and Focus on Quality Care. But that's not to suggest you should forget about the star ratings themselves. Today's consumers seek out — and attach great importance to comparative ratings that are reported by their peers (think Yelp®, TripAdvisor®, or even Amazon®). A 2018 report from Deloitte, Inside the patient journey: Three key touch points for consumer engagement strategies, reported that more consumers are using quality ratings than in previous years. We must assume the Centers for Medicare & Medicaid Services (CMS) star ratings will be an increasingly important resource for healthcare consumers in the future.

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Topics: Patient Experience, patient activation, CMS, star ratings, patient satisfaction, NPS, deloitte, net promoter score, Betsy Weaver, UbiCare, SmarteXp

Forget the CMS Star Ratings Debate & Focus on Quality Care

Posted by Debra Zalvan on Sep 12, 2019 7:00:00 AM

The Star Ratings Debate

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Topics: Improving Patient Outcomes, Patient Experience, patient activation, CMS, star ratings, latent variable model

Bridging the Gap from Hospital to Home: Notes from the 2019 AHA Leadership Summit

Posted by Debra Zalvan on Aug 8, 2019 3:00:00 PM

I was honored to represent UbiCare at the 2019 American Hospital Association Leadership Summit in San Diego. I really enjoyed the chance to make connections and to share our work with so many healthcare innovators and leaders.

The sessions and keynotes at the Summit this year were powerful, focusing on the common theme of disrupting and transforming healthcare. Hospitals are being pushed to consider their future roles as they move toward value-based care —and the work involved in preventative healthcare.

How can hospitals take a calculated leap to innovations that respond to immediate care and cost needs, while also laying the groundwork for preventative healthcare and continued growth? What should the role of hospitals be to best meet the needs of the communities they serve? Read on for some takeaways from the conference that focus on these questions and the direction of healthcare.

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Topics: Improving Patient Outcomes, Patient Engagement, Patient Experience, patient activation, patient empowerent