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Melissa Nelson

Melissa Nelson is a Client Success and Outcomes Manager at UbiCare.
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Recent Posts

Millennials are reshaping healthcare [Infographic]

Posted by Melissa Nelson on May 16, 2019 2:00:00 PM

Millennials are redefining what is required of healthcare. Born between 1981 and 1996 and on track to become the largest generation in the U.S, millennials are digital natives who use technology to manage every aspect of their daily lives. They expect the ease and efficiency that technology provides from their healthcare experience, too.

We’ve done the research in the infographic below to show just what this means for healthcare providers trying to engage this generation.

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Topics: Improving Patient Outcomes, Patient Engagement, Patient Experience, Mobile Technology, Millennials

Mobile apps in healthcare: The impact on patient engagement

Posted by Melissa Nelson on Mar 14, 2019 2:02:00 PM

Should You Have an App for That?

I talk to a lot of executives and clinicians about engaging and educating patients. They overwhelmingly want to know how to best reach today’s consumers with health information. As I talk about interactive, mobile messaging, a common question is, “Do you have an app for that?”

When thinking about using a downloadable app, the questions I always ask are: Will patients use it? Will it capture their attention and engage them to come back for more next week? Will it be easy for them? With 77% of Americans using smartphones, it’s important to understand how people use apps in their daily lives to understand their potential impact on patient engagement.

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Topics: Improving Patient Outcomes, Patient Experience, Texting in Healthcare, patient activation, Mobile Technology

To Maximize Flu Vaccination Efforts, Reach Patients Where They Are

Posted by Melissa Nelson on Oct 25, 2018 2:06:00 PM

More than 80,000 people died of complications from the flu last season, including at least 180 children, and the virus resulted in a record-breaking 900,000 hospitalizations.

Those astounding figures were released recently by the National Foundation for Infectious Diseases and U.S. Surgeon General Jerome M. Adams, M.D., M.P.H., who deemed it "critical" to focus national attention on the importance of the vaccine and the protection it provides.

Spreading that message requires that hospitals have better access to patients in their everyday lives. 

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How the “Best Hospitals” Engage Patients

Posted by Melissa Nelson on Sep 5, 2018 7:23:00 AM

If you work in healthcare, you probably know that U.S. News & World Report recently announced its Best Hospitals list for 2018–’19. The company evaluates more than 5,000 hospitals and awards winners in a variety of categories and specialties.

While some debate the list’s merit, hospital leaders and healthcare consumers surely pay attention to the rankings. And they should. The list is part of a bigger picture. It rewards hospitals that achieve lower costs and better patient outcomes.

For our part, we were thrilled that hospitals using innovative patient engagement solutions are being honored among this year’s “Best Hospitals.”

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Topics: Value-Based Care, Innovation, Healthcare Technology, patient activation