5 Reasons to Rethink Building Your Own Patient Engagement Solution

Posted by Jackie Simon on Aug 17, 2017 3:02:00 PM

"Why wouldn’t we build our own patient engagement solution in-house?”

It’s a question we hear often enough from hospital and health system marketers that we figured we should blog about it.  

While you could, in theory, build a homegrown digital health tool for engaging patients, it makes more sense to choose a company that has been doing this successfully and proving its effectiveness and value for the past 15 years. Such as ... ahem ... one company I know.

Here are 5 good reasons why:

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Topics: Patient Engagement, Healthcare Technology

Healthcare Technology Is Closing the Gap in Breastfeeding Support

Posted by Betsy Weaver, Ed.D. on Jun 28, 2017 8:45:00 AM

On June 26, NPR's Michaeleen Doucleff published Secrets Of Breast-Feeding From Global Moms In The Know, highlighting different cultures' approaches to breastfeeding. What follows is a response on how healthcare technology can make up for what American women lack in terms of breastfeeding support. 

NPR's spotlight on the challenges that U.S. women face when it comes to breastfeeding in this culture is critically important for new moms learning to breastfeed.

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Topics: Patient Engagement, Innovation, Healthcare Technology

Using Digital Health Technology to Improve Health Literacy

Posted by Bill Lindsay on Jun 22, 2017 2:12:00 PM

Only 12% of American adults are considered health literate. Why does this matter to patients and healthcare providers alike?

First, high levels of health literacy are associated with better patient self-care and outcomes. Second, attentiveness to this can be an effective way to improve population health. Digital health technology is a means to this end. 

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Topics: Population Health, Patient Engagement, Innovation, Healthcare Technology

3 Ways to Improve Care Coordination Through Digitization

Posted by Jo Charest on Jun 12, 2017 2:30:00 PM

American healthcare is one of the last industry holdouts when it comes to fully embracing digitization. McKinsey Global Institute has ranked healthcare 19th out of 22 sectors in its oft-cited Industry Digitization Index.

Even as health systems implement digital health tools and practices, many of these technologies remain separate, leading to a disconnected patient experience.

But there is hope for the digitization of healthcare! Many digital health tools are designed to automatically link information from different digital sources, creating efficiencies that result in a better experience for patients and better workflows for staff.

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Topics: Patient Engagement, Patient Experience, Healthcare Technology