Building a Better Patient Education Strategy

Posted by Deirdre Wilson on Sep 6, 2017 2:11:00 PM

4 Traits of Health Content That Engages and Satisfies

Patient education can be one of healthcare providers’ most effective tools in today’s value-based care systems. By setting patient expectations, promoting behavior change and measuring adherence to a care plan, it can improve outcomes and have financial benefits.

At UbiCare, we call this kind of patient education “architected” content because of the research, thought and strategy that goes into its construct. It’s designed to engage patients, improve care outcomes and increase satisfaction for patients and healthcare providers alike.

No matter what you call it, patient engagement technology fueled by evidence-based, carefully “architected” content has several important elements.

Read More

Topics: Improving Patient Outcomes, Patient Engagement

5 Reasons to Rethink Building Your Own Patient Engagement Solution

Posted by Jackie Simon on Aug 17, 2017 3:02:00 PM

"Why wouldn’t we build our own patient engagement solution in-house?”

It’s a question we hear often enough from hospital and health system marketers that we figured we should blog about it.  

While you could, in theory, build a homegrown digital health tool for engaging patients, it makes more sense to choose a company that has been doing this successfully and proving its effectiveness and value for the past 15 years. Such as ... ahem ... one company I know.

Here are 5 good reasons why:

Read More

Topics: Patient Engagement, Healthcare Technology

What Benefits Do Patient Portals Offer Hospitals and Health Systems? [Infographic]

Posted by Jo Charest on Jul 18, 2017 2:04:00 PM

You may not realize that the earliest versions of patient portals have been around since the early 2000s. As the use of electronic health records (EHRs) increased, so too did the functionality of patient portals that often integrated with EHRs. 

Where do portals stand more than 15 years after their introduction? What value do portals provide hospitals? Are they easing workflows and creating efficiencies, and for what? 

This infographic brings together some of the most relevant statistics on patient portal usage. 

Read More

Topics: Patient Engagement

Pregnancy & Early Childhood Content Gets an Oral Health Reboot

Posted by Jo Charest on Jul 6, 2017 2:14:00 PM

Bleeding gums, sore teeth and nausea ... many pregnant women experience changes in their mouths (not to mention the rest of their bodies). Yet, 56% do not visit a dentist during this time.

UbiCare clients will notice that the content for new and expectant parents in their SmarteXp digital engagement solution now has a refreshed focus on oral health. We've added new content and updated existing information to stress the importance of oral health for pregnant women and young children.

Thank you to our partners at the Department of Defense for working on this project with us. The Navy Pediatric Dentists/leadership reviewed the entire Pregnancy & Early Childhood solution and worked alongside UbiCare's editors to help hospitals proactively answer patients' questions about caring for their own—and their infants' and toddlers'—dental hygiene. 

Read More

Topics: Patient Engagement, New Features