Using Direct Patient Activation to Motivate Patients

Posted by Debra Zalvan on Sep 13, 2018 8:05:00 AM

Imagine you are one of the 1.1 million people about to have a joint replacement this year. Your doctor gave you information during your pre-op visit but you were so busy worrying about your recovery and how you would manage your daily responsibilities, that you missed a lot of the details. Your husband took some notes but he was also overwhelmed at the thought of you being off your feet for 6 weeks. You’ve been doing the best you can with what you remember of your care instructions and you’re hoping for a successful outcome.

Now imagine, instead, that you started to receive care instructions and check-ins from your surgeon after that first pre-op visit. The information helped you remember what your doctor said, reminded you what you need to know at every point in this process (which can be more than six months from pre-op through recovery) and eased your anxiety.

That level of engagement is known as patient activation – the act of energizing a person to manage his or her own health and healthcare with knowledge, skills and confidence. Patient activation is associated with better post-surgical outcomes, including a 40% decrease in 30-day readmissions and 21% lower care costs in the year after surgery.

Hospitals are making that impact even stronger by employing what is referred to as direct patient activation – motivating patients with regular, targeted mobile connections delivered through push messaging.

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Topics: Improving Patient Outcomes, Patient Engagement, Patient Experience, Innovation, Healthcare Technology, Episode of Care, patient activation

The Relationship Between Patient Engagement and Patient Activation

Posted by Jo Charest on Jun 6, 2018 8:45:00 AM

 

A slew of digital health solutions have entered the industry over the last decade, most claiming to increase patient engagement in one way or another. But to what end are we creating patient-centered care? True engagement means activating patients with the tools to improve patient outcomes and impact hospital ROI.

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Topics: Value-Based Care, Improving Patient Outcomes, Patient Engagement, Patient Experience, Healthcare Technology, healthcare marketing, patient activation

How to Increase Patient Activation—4 Areas That Matter

Posted by Debra Zalvan on May 29, 2018 2:05:00 PM

When my daughter was 2 years old, she was diagnosed with a peanut allergy. At the office visit, the doctor told me, simply, “Avoid ethnic foods,” and scooted me out the door. I left—scared, anxious and thinking there had to be more information that I needed to know. I immediately searched Dr. Google for answers (and changed pediatricians).

Every interaction that patients have with their doctors, nurses and others in the hospital—whether in-person or online—makes an impression. Are you paying attention to what matters to ensure that your impression is a positive, long-lasting one?

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Topics: Value-Based Care, Improving Patient Outcomes, Patient Engagement, Patient Experience, Healthcare Technology, healthcare marketing

The Emerging Role of Digital Health Tools in Postpartum Care

Posted by Jackie Simon on May 11, 2018 8:35:00 AM

 

The American Congress of Obstetricians and Gynecologists (ACOG) has proposed a shift in the delivery of postpartum care to try to curb increasing maternal mortality rates. In a committee opinion issued this month, ACOG specifically names using technology such as email and text among effective strategies for increasing patient engagement and attendance at postpartum visits.

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Topics: Improving Patient Outcomes, Patient Engagement, Healthcare Technology, Episode of Care