--- title: The UbiBlog | Patient Engagement and Value-Based Care Analysis | Bill Lindsay description: "Bill Lindsay joined UbiCare in 2010. Prior to that, he spent more than two decades leading editorial operations for targeted, multi-platform media ventures. He has a depth of experience creating high-quality, engaging content in a variety of subject areas, including health, education, parenting and life-stage issues.\n\nThroughout his career, Lindsay has directed many print and digital product launches and brand extensions. He has led local and nationwide teams of writers, editors and designers in creating award-winning editorial products, and played key roles in C-level strategic planning, budgetary management and interdepartmental leadership. He has been a featured speaker at industry events and twice served on the board of directors of the Parenting Publications of America. \n\nLindsay earned a BA in history and journalism from the University of Richmond and is a former fellow of the American Press Institute and the Casey Journalism Center for Children and Families at the University of Maryland." --- [![logo](https://blog.ubicare.com/hs-fs/hubfs/Ubicare_Image/logo.png?width=250&name=logo.png)](http://www.ubicare.com/) - [Home](https://ubicare.com/) - [About](https://ubicare.com/about-ubicare/) - [Blog](https://blog.ubicare.com/) - [Client Login](https://mobile.ubicare.com) - [Contact Us](https://ubicare.com/contact/) ## Bill Lindsay ![](https://blog.ubicare.com/hubfs/Headshots/Bill.jpg) Bill Lindsay joined UbiCare in 2010. Prior to that, he spent more than two decades leading editorial operations for targeted, multi-platform media ventures. He has a depth of experience creating high-quality, engaging content in a variety of subject areas, including health, education, parenting and life-stage issues. Throughout his career, Lindsay has directed many print and digital product launches and brand extensions. He has led local and nationwide teams of writers, editors and designers in creating award-winning editorial products, and played key roles in C-level strategic planning, budgetary management and interdepartmental leadership. He has been a featured speaker at industry events and twice served on the board of directors of the Parenting Publications of America. Lindsay earned a BA in history and journalism from the University of Richmond and is a former fellow of the American Press Institute and the Casey Journalism Center for Children and Families at the University of Maryland. Find me on: ### Recent Posts ## [What’s the key to cutting healthcare costs for hospitals, insurers, and patients?](https://blog.ubicare.com/maintaining-patient-touchpoints-over-time-can-change-lives-0) Posted by [Bill Lindsay](https://blog.ubicare.com/author/bill-lindsay) on Mar 7, 2019 2:00:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.ubicare.com/hubfs/PiggyBank.jpg)](https://blog.ubicare.com/maintaining-patient-touchpoints-over-time-can-change-lives-0) Total joint replacement surgeries are expected to increase by more than 150% in the next 10 years, bringing with them a tsunami of healthcare costs for Americans. [In 2017, joint replacement surgeries cost around $25 billion](https://www.bcbs.com/the-health-of-america/reports/planned-knee-and-hip-replacement-surgeries-are-the-rise-the-us) for commercially insured Blue Cross Blue Shield members alone. Though the government and private payers are working to drive down these costs, today's longer life expectancies and higher quality of life standards are making this much harder to accomplish. One solution, which would save both hospitals *and* patients money, is evident in a [recent study](https://blog.ubicare.com/new-study-finds-digital-patient-engagement-delivers-cost-savings-in-reduced-los-and-identifying-at-risk-patients) we performed in conjunction with a 4-hospital healthcare system in the Midwest. We examined the impact of a two-way digital connection on outcomes for total joint replacement patients. Our findings provide evidence-based proof that digital education, alerts, reminders and notifications *do* change patient behaviors and drive down healthcare costs. [Read More](https://blog.ubicare.com/maintaining-patient-touchpoints-over-time-can-change-lives-0) 0 Comments [Click here to read/write comments](https://blog.ubicare.com/maintaining-patient-touchpoints-over-time-can-change-lives-0#comments-listing) Topics: [Improving Patient Outcomes](https://blog.ubicare.com/topic/improving-patient-outcomes), [Patient Experience](https://blog.ubicare.com/topic/patient-experience), [patient activation](https://blog.ubicare.com/topic/patient-activation), [Mobile Technology](https://blog.ubicare.com/topic/mobile-technology) ## [To Meet Strategic Hospital Goals, Implement Technology That Addresses Care and Cost](https://blog.ubicare.com/to-meet-strategic-hospital-goals-implement-technology-that-addresses-care-and-cost) Posted by [Bill Lindsay](https://blog.ubicare.com/author/bill-lindsay) on May 8, 2018 11:15:00 AM - [Tweet](https://twitter.com/share) [![](https://blog.ubicare.com/hubfs/helix_blue-1.png)](https://blog.ubicare.com/to-meet-strategic-hospital-goals-implement-technology-that-addresses-care-and-cost) Whether you’re a healthcare executive, nurse, physician, educator or vendor, you are increasingly responsible for managing both healthcare quality *and* cost. This is especially true when budgeting for healthcare technology. Now, more than ever, you’ll be asked to prove the return on investment for your spending in terms of care outcomes *and* cost. In fact, focusing on both in tandem are keys to propelling hospital initiatives forward in 2018. [Read More](https://blog.ubicare.com/to-meet-strategic-hospital-goals-implement-technology-that-addresses-care-and-cost) 0 Comments [Click here to read/write comments](https://blog.ubicare.com/to-meet-strategic-hospital-goals-implement-technology-that-addresses-care-and-cost#comments-listing) Topics: [Value-Based Care](https://blog.ubicare.com/topic/value-based-care), [Patient Engagement](https://blog.ubicare.com/topic/patient-engagement), [Innovation](https://blog.ubicare.com/topic/innovation), [Healthcare Technology](https://blog.ubicare.com/topic/healthcare-technology) ## [Using Digital Health Technology to Improve Health Literacy](https://blog.ubicare.com/digital-health-technology-improve-health-literacy) Posted by [Bill Lindsay](https://blog.ubicare.com/author/bill-lindsay) on Jun 22, 2017 2:12:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.ubicare.com/hubfs/Blog/health%20literacy%20question%20healthy%20chalkboard.jpg)](https://blog.ubicare.com/digital-health-technology-improve-health-literacy) Only 12% of American adults are considered [health literate](https://health.gov/communication/literacy/quickguide/factsbasic.htm). Why does this matter to patients and healthcare providers alike? First, high levels of health literacy are associated with better patient self-care and outcomes. Second, attentiveness to this can be an effective way to improve population health. Digital health technology is a means to this end.  [Read More](https://blog.ubicare.com/digital-health-technology-improve-health-literacy) 1 Comment [Click here to read/write comments](https://blog.ubicare.com/digital-health-technology-improve-health-literacy#comments-listing) Topics: [Population Health](https://blog.ubicare.com/topic/population-health), [Patient Engagement](https://blog.ubicare.com/topic/patient-engagement), [Innovation](https://blog.ubicare.com/topic/innovation), [Healthcare Technology](https://blog.ubicare.com/topic/healthcare-technology) [All posts](https://blog.ubicare.com/all) ### Get the latest patient engagement insights. 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