Bill Lindsay

Bill Lindsay joined UbiCare in 2010. Prior to that, he spent more than two decades leading editorial operations for targeted, multi-platform media ventures. He has a depth of experience creating high-quality, engaging content in a variety of subject areas, including health, education, parenting and life-stage issues. Throughout his career, Lindsay has directed many print and digital product launches and brand extensions. He has led local and nationwide teams of writers, editors and designers in creating award-winning editorial products, and played key roles in C-level strategic planning, budgetary management and interdepartmental leadership. He has been a featured speaker at industry events and twice served on the board of directors of the Parenting Publications of America. Lindsay earned a BA in history and journalism from the University of Richmond and is a former fellow of the American Press Institute and the Casey Journalism Center for Children and Families at the University of Maryland.
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Recent Posts

To Meet Strategic Hospital Goals, Implement Technology That Addresses Care and Cost

Posted by Bill Lindsay on May 8, 2018 11:15:00 AM

Whether you’re a healthcare executive, nurse, physician, educator or vendor, you are increasingly responsible for managing both healthcare quality and cost. This is especially true when budgeting for healthcare technology. Now, more than ever, you’ll be asked to prove the return on investment for your spending in terms of care outcomes and cost. In fact, focusing on both in tandem are keys to propelling hospital initiatives forward in 2018.

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Topics: Healthcare Technology, Value-Based Care, Patient Engagement, Innovation

Using Digital Health Technology to Improve Health Literacy

Posted by Bill Lindsay on Jun 22, 2017 2:12:00 PM

Only 12% of American adults are considered health literate. Why does this matter to patients and healthcare providers alike?

First, high levels of health literacy are associated with better patient self-care and outcomes. Second, attentiveness to this can be an effective way to improve population health. Digital health technology is a means to this end. 

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Topics: Patient Engagement, Population Health, Healthcare Technology, Innovation