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A Case Study in Successful Patient Engagement Part One: Make Digital Education the Standard of Care

Posted by Debra Zalvan on Apr 18, 2019 2:00:00 PM

Hospitals have long been challenged to reduce costs while improving outcomes. Now, more than ever, they need to maintain high standards for patient experience, while focusing on hard metrics such as readmissions, length of stay, emergency department use, discharge destination and day-of-surgery cancellations. The financial implications of ignoring those metrics are simply too big. At a four-hospital system in the Midwest, the cost of emergency department visits alone ranges from $500–$4,000 per visit.

There, the CMIO was interested in pairing technology with targeted content to improve these metrics. For 10 years, this hospital system had used UbiCare’s SmarteXp® digital patient engagement platform to connect with and educate expectant and new parent patients. Healthcare providers there knew it was effective in engaging this population.

The CMIO saw research that showed the efficacy of digitally educating and engaging total joint replacement patients from pre-op through post-op and was intrigued. He was confident his health system could do even better, by digitally guiding joint replacement patients and setting their expectations before and after surgery.

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Topics: Improving Patient Outcomes, Patient Engagement, Patient Experience, Mobile Technology

Top Hospitals Invest in Patient Engagement

Posted by Debra Zalvan on Mar 28, 2019 12:30:22 PM

The latest hospital star ratings, recently released by the Centers for Medicare and Medicaid Services (CMS), include some high-performing hospitals that make patient engagement a high priority. 

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Topics: Patient Experience, patient activation, Mobile Technology

Mobile apps in healthcare: The impact on patient engagement

Posted by Melissa Nelson on Mar 14, 2019 2:02:00 PM

Should You Have an App for That?

I talk to a lot of executives and clinicians about engaging and educating patients. They overwhelmingly want to know how to best reach today’s consumers with health information. As I talk about interactive, mobile messaging, a common question is, “Do you have an app for that?”

When thinking about using a downloadable app, the questions I always ask are: Will patients use it? Will it capture their attention and engage them to come back for more next week? Will it be easy for them? With 77% of Americans using smartphones, it’s important to understand how people use apps in their daily lives to understand their potential impact on patient engagement.

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Topics: Improving Patient Outcomes, Patient Experience, Texting in Healthcare, patient activation, Mobile Technology

What’s the key to cutting healthcare costs for hospitals, insurers, and patients?

Posted by Bill Lindsay on Mar 7, 2019 2:00:00 PM

Total joint replacement surgeries are expected to increase by more than 150% in the next 10 years, bringing with them a tsunami of healthcare costs for Americans. In 2017, joint replacement surgeries cost around $25 billion for commercially insured Blue Cross Blue Shield members alone.

Though the government and private payers are working to drive down these costs, today's longer life expectancies and higher quality of life standards are making this much harder to accomplish. One solution, which would save both hospitals and patients money, is evident in a recent study we performed in conjunction with a 4-hospital healthcare system in the Midwest.

We examined the impact of a two-way digital connection on outcomes for total joint replacement patients. Our findings provide evidence-based proof that digital education, alerts, reminders and notifications do change patient behaviors and drive down healthcare costs.

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Topics: Improving Patient Outcomes, Patient Experience, patient activation, Mobile Technology