Debra Zalvan

Debra Zalvan is UbiCare's Executive VP of Marketing. She focuses on expanding our business scope, bringing UbiCare to new markets and honing our messaging. She provides project governance for UbiCare’s new projects, as well as our work with the Department of Defense.
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Recent Posts

3 Tips for Running an Innovative Healthcare Company

Posted by Debra Zalvan on Oct 25, 2016 11:00:00 AM

We were so excited to see our CEO, Betsy Weaver, Ed. D., on Becker’s list of Female Health IT CEOs to Know that we asked her for more on what it takes to start and run one of Boston’s most innovative healthcare companies. Here’s what she had to say:

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Topics: Innovation

Where do hospitals rate on going digital?

Posted by Debra Zalvan on Sep 21, 2016 3:32:07 PM

Will you succeed or die in digital America?

That is the question the McKinsey Global Institute (MGI) report, Digital America: A Tale of the Haves and Have-Mores”, poses to all sectors of the American economy.

Looking at it through the lens of American healthcare—to tease out a road map for the business of healthcare—the report provides a compelling argument for aggressive hospital digitalization with the following key points:

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Topics: Value-Based Care, Patient Engagement, Patient Experience, Innovation, Healthcare Technology

How Social Media Content Attracts New Patients to Your Hospital

Posted by Debra Zalvan on Aug 17, 2016 3:00:00 PM

We discussed in an earlier post that information found on social media affects the way more than 40% of consumers deal with their health. But did you know that healthcare social media content also helps attract patients to your hospital and encourages them to return in the future?

Patients are increasingly becoming savvy healthcare consumers, shopping for hospitals the way they do other items online. They are looking for a concierge experience that combines the best care, accessible doctors, friendly nurses and amenities like private rooms and hotel-quality food. In patients’ minds, all of those items factor into a positive hospital experience.

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Topics: Patient Engagement

Making Patient Education Systems a Snap … with APIs

Posted by Debra Zalvan on Jun 10, 2015 10:48:03 AM

Your patients are looking for educational resources online.

In fact, about 7 out of 10 (72%) of adult Internet users say they have searched online for information about a range of health issues—especially specific diseases—according to Pew’s The Social Life of Health Information

A few weeks ago, we shared a blog post about Choosing the Right Patient Education Systems for the changing digital healthcare environment. We wrote about how the first step in an effective plan for real patient education or engagement is finding patient education systems that will help you connect with patients digitally—right where they are—online. 

White Paper: Understanding the Changing Healthcare Environment and How to Incorporate Digital Patient Education Systems

Now that you understand the need to connect with patients digitally about their health, your next question is probably, “Who has the time?” That’s where APIs come in.

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Topics: Value-Based Care, Patient Engagement