Deirdre Wilson

Deirdre Wilson, Senior Editor and Content/Research Manager for UbiCare, is an award-winning writer and editor with 30 years’ experience researching and writing on a wide range of health, wellness and education topics for newspapers, magazines and a news wire service.
Find me on:

Recent Posts

CMS Changes Its Star Ratings, But Patients Remain Key to Hospital Success

Posted by Deirdre Wilson on Dec 22, 2017 4:44:19 PM

The Centers for Medicare and Medicaid (CMS) ended 2017 by revising the ratings hospitals depend on as bellwethers for their reputation with patients, payers and regulators alike.

CMS’s hospital star ratings are calculated from data on 7 care-quality indicators: mortality, safety of care, readmissions, patient experience, effectiveness of care, timeliness of care and efficient use of medical imaging.

The agency’s new formula for determining star ratings addresses what had been a significant bell curve of hospitals with stars ranging from 1 to 5 (with 5 being the highest rating). Previously, few hospitals had 1 or 5 stars; most had 2, 3 or 4.

Read More

CMS’s Nod to Outpatient TKAs Gives Hospitals a Big Leg Up

Posted by Deirdre Wilson on Dec 19, 2017 8:12:00 AM

The Centers for Medicare & Medicaid Services (CMS) gave hospitals an early holiday gift with its recent decision to provide Medicare coverage for outpatient total knee replacements.

In November, CMS removed total knee arthroplasty (TKA) from its inpatient-only list, effectively allowing eligible Medicare patients to have the surgery in hospital outpatient departments beginning January 2018. It did not, however, add TKAs to its list of payable procedures at ambulatory surgical centers (ASCs).

That gives hospitals an important head start on a growing outpatient competitor lobbying hard for the federal agency’s blessing.

CMS has said it will continue to review the safety and feasibility of total joint replacements at ASCs, language that usually signals more change is coming. If the agency does eventually cover the procedures at ASCs, it will pose a significant threat to hospital revenue.

Read More

Building a Better Patient Education Strategy

Posted by Deirdre Wilson on Sep 6, 2017 2:11:00 PM

4 Traits of Health Content That Engages and Satisfies

Patient education can be one of healthcare providers’ most effective tools in today’s value-based care systems. By setting patient expectations, promoting behavior change and measuring adherence to a care plan, it can improve outcomes and have financial benefits.

At UbiCare, we call this kind of patient education “architected” content because of the research, thought and strategy that goes into its construct. It’s designed to engage patients, improve care outcomes and increase satisfaction for patients and healthcare providers alike.

No matter what you call it, patient engagement technology fueled by evidence-based, carefully “architected” content has several important elements.

Read More

Topics: Improving Patient Outcomes, Patient Engagement

5 Ways to Be More Baby-Friendly (Without Becoming a ‘Baby-Friendly Hospital’)

Posted by Deirdre Wilson on Apr 27, 2017 8:35:00 AM

There are many great reasons why hospitals choose to work toward baby-friendly hospital status. There are also plenty of ways to encourage breastfeeding in line with the World Health Organization’s (WHO) guidelines, without having that official Baby-Friendly Hospital title.

Whether or not you’re pursuing baby-friendly status, your hospital can effectively support breastfeeding promotion among staff and patients. Here are 5 ways to go about it:

Read More

Topics: Patient Engagement