<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1904431606345510&amp;ev=PageView&amp;noscript=1">

Deirdre Wilson

Deirdre Wilson is a senior editor and content research manager at UbiCare. She is an award-winning writer and editor with 30 years’ experience researching and writing on a wide range of health, wellness and education topics for newspapers, magazines and a news wire service.
Find me on:

Recent Posts

Providing support to new moms leads to better outcomes

Posted by Deirdre Wilson on May 9, 2019 2:00:00 PM

Having a baby is a joyful and exciting life event. But it’s also a huge change of life for mothers—one that’s often much harder to deal with than they expected. New parents can feel blindsided by the intensity of parenting an infant. The round-the-clock care of a newborn is physically and mentally exhausting.

Millennials, currently 82% of new mothers, are strongly affected by the changes a new baby brings. Research finds that these moms are more likely to report postpartum depression than previous generations. Millennials are defined by their individualism, which means the demands of new motherhood can leave these women feeling as if they’ve lost their independence and sense of self.

Providing new moms with the information and support they need to take care of their babies is so important to helping them become confident parents. Giving them the info and support they need to take care of themselves is just as critical.

Read More

Topics: Improving Patient Outcomes, Patient Engagement, Patient Experience, Mobile Technology, Millennials

How do you engage new millennial moms?

Posted by Deirdre Wilson on Apr 9, 2019 2:00:00 PM

Millennials, born between 1981 and 1996, are the first generation to grow up with technology integrated into everything they do. Their phones always at the ready, millennials expect a direct, convenient way to receive and interact with information. They see value in digital services that make their lives simpler.

When it comes to their healthcare, 45% of millennials don’t have a primary care physician, according to a 2018 Kaiser Family Foundation poll. This group tends to get care on an episodic basis, visiting retail and urgent care clinics for illness and turning to online sources for health-related questions.

Millennials are also starting families, accounting for 82% of U.S. births in 2016 and raising the total number of first-time moms in this generation to 17 million. How should healthcare best engage this huge new population of moms? What changes are necessary to accommodate their expectations of a digital society?

Read More

Topics: Improving Patient Outcomes, Patient Engagement, Patient Experience

Costs for Planned Orthopedic Surgery Have Increased by 44% in 7 years

Posted by Deirdre Wilson on Feb 14, 2019 2:03:05 PM

The Blue Cross Blue Shield (BCBS) Association recently released a report showing a dramatic leap in costs for planned orthopedic surgeries.

Read More

Topics: Improving Patient Outcomes, Patient Engagement, Healthcare Technology

Rural Health Day and the Need for More Care Options

Posted by Deirdre Wilson on Nov 15, 2018 3:35:00 PM

More than 60 million Americans live in rural communities, where small hospitals strain to stay open amid increasing healthcare demands and dwindling revenue. Today, Nov. 15, 2018, is for them, and for the dedicated healthcare providers among them.

It’s National Rural Health Day, the third Thursday in November designated by the National Organization of State Offices of Rural Health to celebrate rural healthcare providers and call attention to the unique health needs of rural populations. More than 80 small community hospitals have closed since 2010; hundreds of others struggle to survive.

Telehealth services, now offered by several healthcare systems nationwide, have become a lifeline for rural patients who can’t always travel the distances required to reach urban hospitals for care. Physicians and other healthcare providers electronically communicate “face to face” with these patients to help them manage everything from influenza to chronic conditions such as diabetes or congestive heart failure.

But as demand for long-distance healthcare grows, telehealth isn’t the only solution (nor the best one) available to healthcare providers.

Read More

Topics: Population Health, Improving Patient Outcomes, Patient Experience, Innovation