Deirdre Wilson

Deirdre Wilson, Senior Editor for UbiCare, is an award-winning writer and editor with 30 years’ experience researching and writing on a wide range of health, wellness and education topics for newspapers, magazines and a news wire service.
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Recent Posts

Building a Better Patient Education Strategy

Posted by Deirdre Wilson on Sep 6, 2017 2:11:00 PM

4 Traits of Health Content That Engages and Satisfies

Patient education can be one of healthcare providers’ most effective tools in today’s value-based care systems. By setting patient expectations, promoting behavior change and measuring adherence to a care plan, it can improve outcomes and have financial benefits.

At UbiCare, we call this kind of patient education “architected” content because of the research, thought and strategy that goes into its construct. It’s designed to engage patients, improve care outcomes and increase satisfaction for patients and healthcare providers alike.

No matter what you call it, patient engagement technology fueled by evidence-based, carefully “architected” content has several important elements.

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Topics: Patient Education, Patient Outcomes, Digital Patient Engagement, Value-Based Care, Patient Provider Communication, Data, Expectation-setting, Behavior Change

5 Ways to Be More Baby-Friendly (Without Becoming a ‘Baby-Friendly Hospital’)

Posted by Deirdre Wilson on Apr 27, 2017 8:35:00 AM

There are many great reasons why hospitals choose to work toward baby-friendly hospital status. There are also plenty of ways to encourage breastfeeding in line with the World Health Organization’s (WHO) guidelines, without having that official Baby-Friendly Hospital title.

Whether or not you’re pursuing baby-friendly status, your hospital can effectively support breastfeeding promotion among staff and patients. Here are 5 ways to go about it:

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Topics: Baby Friendly Hospital Initiative, Patient Education, Pregnancy Education

Too Many C-Sections?

Posted by Deirdre Wilson on Nov 7, 2016 11:00:00 AM

What Concerns About This Common Surgery Teach Us About Patient Engagement

The most recent issue of Consumer Reports had some pointed words about hospitals with high rates of Cesarean section deliveries. In an article detailing its evaluation of C-section rates in 1,200 hospitals nationwide, the consumer advocacy journal concludes that, in low-risk pregnancies, the biggest determinant that a woman will have a C-section may be the hospital where she chooses to deliver her baby.

It isn’t the first time an inferred link between C-sections and hospital practice has made headlines. The New York Times ran an opinion piece in January saying the same thing.

About 1 in 3 newborns (nearly 1.3 million babies) are delivered by C-section in U.S. hospitals each year. The surgery has been the most commonly performed operating room procedure here for almost a decade, according to the Agency for Healthcare Research and Quality (AHRQ).

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Topics: Patient Education, Pregnancy Education, Digital Patient Engagement

Setting Patient Expectations Is Key to Post-Acute Care success

Posted by Deirdre Wilson on Dec 14, 2015 8:30:00 AM

Improving the patient experience with rehabilitation and recovery after joint surgery counts big in CMS’s new Comprehensive Care for Joint Replacement (CJR) payment model. So it behooves hospitals to manage patient expectations about their discharge destination and rehab care as early in the care episode as possible.

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Topics: Joint Surgery, Comprehensive Care for Joint Replacement, Patient Experience

CMS’s Bundled Payment Plan for Joint Replacement Is Here to Stay

Posted by Deirdre Wilson on Nov 23, 2015 11:30:00 AM

This week, CMS released its final rule for Comprehensive Care for Joint Replacement (CJR), putting 790 hospitals on notice that hip and knee replacement reimbursements from the nation’s largest insurer will be tied to cost containment and high standards for patient care. 

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Topics: Joint Surgery, Patient Outcomes, Hospital Readmissions, Comprehensive Care for Joint Replacement

3 Reasons Providers Need to Manage the Entire Episode of Care

Posted by Deirdre Wilson on Oct 6, 2015 8:30:00 AM

Preparing for the CMS Comprehensive Care for Joint Replacement Project


Research continues to find that in-home rehab after joint surgery is as cost-effective and equal in outcomes and patient satisfaction to inpatient rehab facilities.   

The most important takeaway from the latest CMS effort to rein in costs, achieve positive patient outcomes and lower hospital readmission rates and complication rates is that hospitals must now manage the entire episode of care.

CMS’s Comprehensive Care for Joint Replacement (CJR) bundled-payment program mandates that 790 U.S. hospitals take responsibility for the care quality and total cost of hip and knee replacements, from surgery out through 90 days of rehabilitation and recovery. But the writing is on the wall for all hospitals, health systems and providers: Engaging patients throughout the care continuum—before, during and after surgery—will improve outcomes, decrease readmissions, earn CMS incentive payments and avoid penalties.

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Topics: Joint Surgery, Quality of Care, Patient Outcomes, Hospital Readmissions, Value-Based Care, Patient Satisfaction

Want to Improve Health Outcomes? Start by Building Patient Confidence

Posted by Deirdre Wilson on Aug 11, 2015 2:00:00 PM

You’ve likely heard the adage, “Confidence breeds success.” It’s a saying that doesn’t only apply to goals and achievement. Confidence can also have a powerful influence on your health.

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Topics: Meaningful Use, Patient Education, Patient Outcomes, Self-Efficacy Theory, Digital Patient Engagement, Hospital Readmissions, Self-Management of Chronic Disease, Value-Based Care, Patient Activation Measure

Making Us All Better

Digital Patient Engagement News & Strategy

Hear from the UbiCrew, our hospital clients and industry experts about how to:

  • Make meaningful, digital connections with your patients
  • Fully engage patients and attest to Meaningful Use and
  • Prove an ROI from patient education and engagement.

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