Jackie Simon

Simon is a marketing manager at UbiCare. She has more than a decade of experience working in marketing and graphic design and holds both a BS and MFA from Boston University.
Find me on:

Recent Posts

5 Reasons to Rethink Building Your Own Patient Engagement Solution

Posted by Jackie Simon on Aug 17, 2017 3:02:00 PM

"Why wouldn’t we build our own patient engagement solution in-house?”

It’s a question we hear often enough from hospital and health system marketers that we figured we should blog about it.  

While you could, in theory, build a homegrown digital health tool for engaging patients, it makes more sense to choose a company that has been doing this successfully and proving its effectiveness and value for the past 15 years. Such as ... ahem ... one company I know.

Here are 5 good reasons why:

Read More

Topics: Digital Patient Engagement, Technology

How Can Hospitals Use Texting to Improve Patient Care?

Posted by Jackie Simon on Jan 18, 2017 11:00:00 AM

When was the last time you talked to your friend? Your mother? Your old college roommate? Now think—did you actually talk to them? In person or on the phone?

If you’re like most Americans, you probably conversed with them via text, email or social media. In fact, a recent Gallup poll finds that texting and email are the most frequently used forms of non-personal communication for adult Americans. So is a cellphone, because even when we do use a phone, it’s typically not a landline, the survey reveals.

For all Americans under age 50, the survey finds that texting is the most dominant form of communication.

Given these changes in our own everyday interactions, why does the healthcare industry insist on sticking with old forms of communication?

Healthcare needs to embrace email and text as the preferred and most efficient patient-provider communication methods, just as we have accepted—and really, expected—email and text communication in our daily lives.

Read More

Topics: Population Health Management, Quality of Care, Patient Outcomes, Patient Provider Communication, Patient Satisfaction, Patient Experience, Patient-Centered Care, Innovation, Technology, Texting

Why Hospitals Need to Engage Patients on Social Media

Posted by Jackie Simon on Aug 4, 2016 8:30:00 AM

... And How to Do It Effectively

By now, most hospitals know they should be on social media, but they still struggle to understand where the value lies for them.

Consider this: More than 40% of consumers say that information found via social media affects the way they deal with their health. Social media offers hospitals the opportunity to impact health outcomes on a large scale.

Read More

Topics: Digital Patient Engagement, Healthcare Social Media

3 Takeaways for Hospital Executives from the Botched GOP Debate Entrance

Posted by Jackie Simon on Feb 12, 2016 2:30:00 PM

The GOP debate that aired Feb. 6 on ABC offered viewers a good laugh as candidates and moderators alike fumbled their entrances and introductions. “How could this kind of miscommunication happen?” many of us wondered. And what would the repercussions be for the candidates and debate organizers? 

The truth is, we all experience similar missteps (though admittedly less public) every day. And while our own stumbles may seem minor given the fact that they aren’t posted on YouTube for all to see, they still have implications for our goals—in the case of hospitals and health systems: improving patient experience, raising HCAHPS scores and reducing readmissions.

With that in mind, here are some lessons from the GOP debate entrance that hospital and other healthcare executives can apply to meeting their goals.

Read More

Topics: Patient Education, Hospital Workflows, Patient-Centered Care, Innovation

Making Us All Better

Digital Patient Engagement News & Strategy

Hear from the UbiCrew, our hospital clients and industry experts about how to:

  • Make meaningful, digital connections with your patients
  • Fully engage patients and attest to Meaningful Use and
  • Prove an ROI from patient education and engagement.

We love guest bloggers! If you'd like to write a guest post on a related topic, let us know!

Subscribe to Email Updates