The Relationship Between Patient Engagement and Patient Activation

Posted by Jo Charest on Jun 6, 2018 8:45:00 AM

 

A slew of digital health solutions have entered the industry over the last decade, most claiming to increase patient engagement in one way or another. But to what end are we creating patient-centered care? True engagement means activating patients with the tools to improve patient outcomes and impact hospital ROI.

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Topics: Value-Based Care, Improving Patient Outcomes, Patient Engagement, Patient Experience, Healthcare Technology, healthcare marketing, patient activation

How to Increase Patient Activation—4 Areas That Matter

Posted by Debra Zalvan on May 29, 2018 2:05:00 PM

When my daughter was 2 years old, she was diagnosed with a peanut allergy. At the office visit, the doctor told me, simply, “Avoid ethnic foods,” and scooted me out the door. I left—scared, anxious and thinking there had to be more information that I needed to know. I immediately searched Dr. Google for answers (and changed pediatricians).

Every interaction that patients have with their doctors, nurses and others in the hospital—whether in-person or online—makes an impression. Are you paying attention to what matters to ensure that your impression is a positive, long-lasting one?

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Topics: Value-Based Care, Improving Patient Outcomes, Patient Engagement, Patient Experience, Healthcare Technology, healthcare marketing

Maintain a HIPAA-Compliant Digital Strategy for Patient Communication

Posted by Debra Zalvan on Mar 27, 2018 2:10:00 PM

In our personal lives, Americans have grown used to giving up personal information to technology in exchange for convenience. We manage passwords using smartphone keychain and apps. We share our emails, phone numbers and birthdays to get store coupons. We save our credit cards in online shopping carts.

As healthcare professionals, however, we are cautious—fearful, even—of dealing in personal information because of the 5-letter abbreviation that looms over our work: HIPAA.

HIPAA, the Health Insurance Portability and Accountability Act, became law in 2002 and was designed to protect the private information of patients and to make sure they are well informed about their choices and their consent for those choices.

Yet even as far back as 2003, HIPAA recognized the need to balance patient privacy and efficiency for healthcare providers. In fact, HIPAA makes digital patient engagement, education and care management easier than you may think.

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Topics: Patient Engagement, Innovation, Healthcare Technology, Episode of Care, healthcare marketing

Driving Patient Loyalty by Connecting Outside the Hospital Early On

Posted by Allie Gouveia and Jenny Johnson on Mar 13, 2018 8:20:00 AM

As the marketing team responsible for UNC REX Healthcare’s maternity service line, we’re constantly looking for better ways to improve women’s birth experiences at our hospital.

For most patients, their first time at our hospital is when they come to take a birth class in their third trimester, or when they are in labor and arrive to deliver. That means we have to earn their trust months before they actually use our services. Part of our strategy for improving patient experience includes reaching out to future patients to provide education and answer their care questions as early in their pregnancy journey as we can.

In the past year, we’ve made some improvements that have allowed us to connect with a larger percentage of these women, and sooner—as early as their first OB visit to community practices who deliver at the REX Women’s Center.

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Topics: Guest Blog, Patient Engagement, Patient Experience, healthcare marketing