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Mobile apps in healthcare: The impact on patient engagement

Posted by Melissa Nelson on Mar 14, 2019 2:02:00 PM

Should You Have an App for That?

I talk to a lot of executives and clinicians about engaging and educating patients. They overwhelmingly want to know how to best reach today’s consumers with health information. As I talk about interactive, mobile messaging, a common question is, “Do you have an app for that?”

When thinking about using a downloadable app, the questions I always ask are: Will patients use it? Will it capture their attention and engage them to come back for more next week? Will it be easy for them? With 77% of Americans using smartphones, it’s important to understand how people use apps in their daily lives to understand their potential impact on patient engagement.

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Topics: Improving Patient Outcomes, Patient Experience, Texting in Healthcare, patient activation, Mobile Technology

What’s the key to cutting healthcare costs for hospitals, insurers, and patients?

Posted by Bill Lindsay on Mar 7, 2019 2:00:00 PM

Total joint replacement surgeries are expected to increase by more than 150% in the next 10 years, bringing with them a tsunami of healthcare costs for Americans. In 2017, joint replacement surgeries cost around $25 billion for commercially insured Blue Cross Blue Shield members alone.

Though the government and private payers are working to drive down these costs, today's longer life expectancies and higher quality of life standards are making this much harder to accomplish. One solution, which would save both hospitals and patients money, is evident in a recent study we performed in conjunction with a 4-hospital healthcare system in the Midwest.

We examined the impact of a two-way digital connection on outcomes for total joint replacement patients. Our findings provide evidence-based proof that digital education, alerts, reminders and notifications do change patient behaviors and drive down healthcare costs.

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Topics: Improving Patient Outcomes, Patient Experience, patient activation, Mobile Technology