Building a Better Patient Education Strategy

Posted by Deirdre Wilson on Sep 6, 2017 2:11:00 PM

4 Traits of Health Content That Engages and Satisfies

Patient education can be one of healthcare providers’ most effective tools in today’s value-based care systems. By setting patient expectations, promoting behavior change and measuring adherence to a care plan, it can improve outcomes and have financial benefits.

At UbiCare, we call this kind of patient education “architected” content because of the research, thought and strategy that goes into its construct. It’s designed to engage patients, improve care outcomes and increase satisfaction for patients and healthcare providers alike.

No matter what you call it, patient engagement technology fueled by evidence-based, carefully “architected” content has several important elements.

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Topics: Patient Education, Patient Outcomes, Digital Patient Engagement, Value-Based Care, Patient Provider Communication, Data, Expectation-setting, Behavior Change

Healthcare Technology Is Closing the Gap in Breastfeeding Support

Posted by Betsy Weaver, Ed.D. on Jun 28, 2017 8:45:00 AM

On June 26, NPR's Michaeleen Doucleff published Secrets Of Breast-Feeding From Global Moms In The Know, highlighting different cultures' approaches to breastfeeding. What follows is a response on how healthcare technology can make up for what American women lack in terms of breastfeeding support. 

NPR's spotlight on the challenges that U.S. women face when it comes to breastfeeding in this culture is critically important for new moms learning to breastfeed.

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Topics: Baby Friendly Hospital Initiative, Patient Education, Pregnancy Education, Digital Patient Engagement, Innovation, Technology

Using Digital Health Technology to Improve Health Literacy

Posted by Bill Lindsay on Jun 22, 2017 2:12:00 PM

Only 12% of American adults are considered health literate. Why does this matter to patients and healthcare providers alike?

First, high levels of health literacy are associated with better patient self-care and outcomes. Second, attentiveness to this can be an effective way to improve population health. Digital health technology is a means to this end. 

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Topics: Population Health Management, Patient Education, Digital Patient Engagement, Patient Activation Measure, Innovation, Technology

5 Ways to Be More Baby-Friendly (Without Becoming a ‘Baby-Friendly Hospital’)

Posted by Deirdre Wilson on Apr 27, 2017 8:35:00 AM

There are many great reasons why hospitals choose to work toward baby-friendly hospital status. There are also plenty of ways to encourage breastfeeding in line with the World Health Organization’s (WHO) guidelines, without having that official Baby-Friendly Hospital title.

Whether or not you’re pursuing baby-friendly status, your hospital can effectively support breastfeeding promotion among staff and patients. Here are 5 ways to go about it:

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Topics: Baby Friendly Hospital Initiative, Patient Education, Pregnancy Education

Too Many C-Sections?

Posted by Deirdre Wilson on Nov 7, 2016 11:00:00 AM

What Concerns About This Common Surgery Teach Us About Patient Engagement

The most recent issue of Consumer Reports had some pointed words about hospitals with high rates of Cesarean section deliveries. In an article detailing its evaluation of C-section rates in 1,200 hospitals nationwide, the consumer advocacy journal concludes that, in low-risk pregnancies, the biggest determinant that a woman will have a C-section may be the hospital where she chooses to deliver her baby.

It isn’t the first time an inferred link between C-sections and hospital practice has made headlines. The New York Times ran an opinion piece in January saying the same thing.

About 1 in 3 newborns (nearly 1.3 million babies) are delivered by C-section in U.S. hospitals each year. The surgery has been the most commonly performed operating room procedure here for almost a decade, according to the Agency for Healthcare Research and Quality (AHRQ).

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Topics: Patient Education, Pregnancy Education, Digital Patient Engagement

When Is the Best Time to Contact Patients?

Posted by Midge Lightbody on Sep 8, 2016 3:29:40 PM

“Targeted digital education” is a term we use often to describe how hospitals need to communicate with patients about their care. With so many healthcare terms and different meanings being tossed around, let’s take a closer look at what we mean by targeted digital education and how it prepares patients for better outcomes.

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Topics: Patient Education, Quality of Care, Digital Patient Engagement, Value-Based Care, Patient Provider Communication, New Features

Automatic Patient Communication Means a Better Standard of Care

Posted by The UbiCrew on May 13, 2016 11:30:00 AM

Technology is pervasive in how we manage our day-to-day activities. 89% of adults in the U.S. report using the Internet or owning a smartphone. The vast majority of patients report that they want email communication with their physician.

How can you take advantage of this ubiquity in healthcare practice? 

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Topics: Meaningful Use, Patient Education, Quality of Care, Patient Outcomes, Digital Patient Engagement, Patient Provider Communication, Technology

Digital Patient-Provider Connections are Critical to Value-Based Care

Posted by Betsy Weaver, Ed.D. on Mar 31, 2016 8:30:00 AM

You’re collecting information about your patient’s health, but what are you doing with it? Does it sit—disconnected—in your digital systems? Or does it travel seamlessly between them?

The infographic below shows how hospitals and patients efficiently form a meaningful relationship and why digital connections and education are essential to value-based care.

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Topics: Patient Education, Digital Patient Engagement, Value-Based Care, Patient Provider Communication

Patient Portal 2.0: How HealthEast Gets Meaningful Engagement From a Patient Portal

Posted by Todd Smith, MD on Feb 18, 2016 8:30:00 AM

By now it seems that every hospital has a patient portal. But is everyone—hospitals and patients alike—using them to their full potential? According to one survey, many patients still don’t know their providers offer portals. As providers, we also depend on getting patients to visit their portals to initiate patient-provider communication. When used well, portals help hospitals engage patients and meet Meaningful Use requirements. The challenge is in how to make good use of your patient portal.

HealthEast Care System was determined to use our portal to improve health outcomes through proactive, consistent health information that patients could access anywhere. Here’s how we did it.

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Topics: Meaningful Use, Patient Education, Quality of Care, Patient Outcomes, Guest Blog, Pregnancy Education, Digital Patient Engagement, Patient Provider Communication, Patient Portals, Health Care Interoperability, HealthEast Care System, Innovation, Customers

3 Takeaways for Hospital Executives from the Botched GOP Debate Entrance

Posted by Jackie Simon on Feb 12, 2016 2:30:00 PM

The GOP debate that aired Feb. 6 on ABC offered viewers a good laugh as candidates and moderators alike fumbled their entrances and introductions. “How could this kind of miscommunication happen?” many of us wondered. And what would the repercussions be for the candidates and debate organizers? 

The truth is, we all experience similar missteps (though admittedly less public) every day. And while our own stumbles may seem minor given the fact that they aren’t posted on YouTube for all to see, they still have implications for our goals—in the case of hospitals and health systems: improving patient experience, raising HCAHPS scores and reducing readmissions.

With that in mind, here are some lessons from the GOP debate entrance that hospital and other healthcare executives can apply to meeting their goals.

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Topics: Patient Education, Hospital Workflows, Patient-Centered Care, Innovation

Making Us All Better

Digital Patient Engagement News & Strategy

Hear from the UbiCrew, our hospital clients and industry experts about how to:

  • Make meaningful, digital connections with your patients
  • Fully engage patients and attest to Meaningful Use and
  • Prove an ROI from patient education and engagement.

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