--- title: The UbiBlog | Patient Engagement and Value-Based Care Analysis | Debra Zalvan (10) description: Debra Zalvan is UbiCare's Executive VP of Marketing. She focuses on expanding our business scope, bringing UbiCare to new markets and honing our messaging. She provides project governance for UbiCare’s new projects, as well as our work with the Department of Defense. (10) --- [![logo](https://blog.ubicare.com/hs-fs/hubfs/Ubicare_Image/logo.png?width=250&name=logo.png)](http://www.ubicare.com/) - [Home](https://ubicare.com/) - [About](https://ubicare.com/about-ubicare/) - [Blog](https://blog.ubicare.com/) - [Client Login](https://mobile.ubicare.com) - [Contact Us](https://ubicare.com/contact/) ## Debra Zalvan ![](https://blog.ubicare.com/hubfs/Blog/IMG_8667a.jpg) Debra Zalvan is UbiCare's Executive VP of Marketing. She focuses on expanding our business scope, bringing UbiCare to new markets and honing our messaging. She provides project governance for UbiCare’s new projects, as well as our work with the Department of Defense. Find me on: ### Recent Posts ## [Where do hospitals rate on going digital?](https://blog.ubicare.com/hospitals-healthcare-going-digital) Posted by [Debra Zalvan](https://blog.ubicare.com/author/debra-zalvan) on Sep 21, 2016 3:32:07 PM - [Tweet](https://twitter.com/share) [![](https://blog.ubicare.com/hubfs/slides_image.png)](https://blog.ubicare.com/hospitals-healthcare-going-digital) ***Will you succeed or die in digital America?*** That is the question the McKinsey Global Institute (MGI) report, [“*Digital America: A Tale of the Haves and Have-Mores”*](http://www.mckinsey.com/industries/high-tech/our-insights/digital-america-a-tale-of-the-haves-and-have-mores), poses to all sectors of the American economy. Looking at it through the lens of American healthcare—to tease out a road map for the *business* of healthcare—the report provides a **compelling argument for** **aggressive hospital digitalization** with the following key points: [Read More](https://blog.ubicare.com/hospitals-healthcare-going-digital) 0 Comments [Click here to read/write comments](https://blog.ubicare.com/hospitals-healthcare-going-digital#comments-listing) Topics: [Value-Based Care](https://blog.ubicare.com/topic/value-based-care), [Patient Engagement](https://blog.ubicare.com/topic/patient-engagement), [Patient Experience](https://blog.ubicare.com/topic/patient-experience), [Innovation](https://blog.ubicare.com/topic/innovation), [Healthcare Technology](https://blog.ubicare.com/topic/healthcare-technology) ## [How Social Media Content Attracts New Patients to Your Hospital](https://blog.ubicare.com/how-social-media-content-attracts-new-patients-to-your-hospital) Posted by [Debra Zalvan](https://blog.ubicare.com/author/debra-zalvan) on Aug 17, 2016 3:00:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.ubicare.com/hubfs/Blog/social_media_impacts_health_decisions.png)](https://blog.ubicare.com/how-social-media-content-attracts-new-patients-to-your-hospital) We discussed [in an earlier post](https://blog.ubicare.com/why-hospitals-need-to-engage-patients-on-social-media) that information found on social media affects the way more than 40% of consumers deal with their health. But did you know that healthcare social media content also helps attract patients to your hospital and encourages them to return in the future? Patients are increasingly becoming savvy healthcare consumers, shopping for hospitals the way they do other items online. They are looking for a concierge experience that combines the best care, accessible doctors, friendly nurses and amenities like private rooms and hotel-quality food. In patients’ minds, all of those items factor into a positive hospital experience. [Read More](https://blog.ubicare.com/how-social-media-content-attracts-new-patients-to-your-hospital) 0 Comments [Click here to read/write comments](https://blog.ubicare.com/how-social-media-content-attracts-new-patients-to-your-hospital#comments-listing) Topics: [Patient Engagement](https://blog.ubicare.com/topic/patient-engagement) ## [Making Patient Education Systems a Snap … with APIs](https://blog.ubicare.com/making-patient-education-systems-a-snap-with-apis) Posted by [Debra Zalvan](https://blog.ubicare.com/author/debra-zalvan) on Jun 10, 2015 10:48:03 AM - [Tweet](https://twitter.com/share) [![](https://blog.ubicare.com/hubfs/Ubicare_Image/devices.png)](https://blog.ubicare.com/making-patient-education-systems-a-snap-with-apis) #### Your patients are looking for educational resources online. In fact, about 7 out of 10 (72%) of adult Internet users say they have searched online for information about a range of health issues—especially specific diseases—according to [Pew’s The Social Life of Health Information](http://www.pewresearch.org/fact-tank/2014/01/15/the-social-life-of-health-information/).  A few weeks ago, [we shared a blog post about Choosing the Right Patient Education Systems](https://blog.ubicare.com/how-to-choose-patient-education-systems) for the changing digital healthcare environment. We wrote about how the first step in an effective plan for real patient education or engagement is finding patient education systems that will help you connect with patients digitally—right where they are—online.  [![White Paper: Understanding the Changing Healthcare Environment and How to Incorporate Digital Patient Education Systems](https://no-cache.hubspot.com/cta/default/502025/e7a05045-dff3-44ca-ae4a-f7f9d9ae0667.png)](https://cta-redirect.hubspot.com/cta/redirect/502025/e7a05045-dff3-44ca-ae4a-f7f9d9ae0667) Now that you understand the need to connect with patients digitally about their health, your next question is probably, “Who has the time?” That’s where APIs come in. [Read More](https://blog.ubicare.com/making-patient-education-systems-a-snap-with-apis) 0 Comments [Click here to read/write comments](https://blog.ubicare.com/making-patient-education-systems-a-snap-with-apis#comments-listing) Topics: [Value-Based Care](https://blog.ubicare.com/topic/value-based-care), [Patient Engagement](https://blog.ubicare.com/topic/patient-engagement) ## [How to Choose the Right Patient Education Systems](https://blog.ubicare.com/how-to-choose-patient-education-systems) Posted by [Debra Zalvan](https://blog.ubicare.com/author/debra-zalvan) on May 14, 2015 1:42:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.ubicare.com/hubfs/Blog/Ubigears-horizontal.png)](https://blog.ubicare.com/how-to-choose-patient-education-systems)   ### Patient education is no longer just what you want to do—it's what you need to do. Consider that: - Healthcare spending is [out of control](http://blogs.wsj.com/economics/2013/07/23/u-s-health-spending-one-of-these-things-not-like-others/). - [Patients forget 80–90%](http://www.forbes.com/sites/davechase/2012/10/14/doctors-success-hinges-on-transactor-to-teacher-transition/) of what they learn at doctors' appointments. - ACA mandates that you go digital.  But how do you choose the right patient education systems? There are so many tools that claim to provide patient engagement. How do you find the one that meets your hospital's needs? Here are a few things to look for. [Read More](https://blog.ubicare.com/how-to-choose-patient-education-systems) 0 Comments [Click here to read/write comments](https://blog.ubicare.com/how-to-choose-patient-education-systems#comments-listing) Topics: [Value-Based Care](https://blog.ubicare.com/topic/value-based-care) [Previous](https://blog.ubicare.com/author/debra-zalvan/page/9) [All posts](https://blog.ubicare.com/all) ### Get the latest patient engagement insights. 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