How many distractions will you be faced with today?

Our lives are filled with interruptions, which make getting and keeping someone’s attention harder than ever. It’s commonly said that U.S. adults are barraged with an average of 5,000+ advertisements and brand exposures every day. Only 12 of these actually make an impression.

So how do we slow the rapid-fire beat of distraction in patients’ everyday lives to truly engage them in their health?

One of my favorite health quotations comes from Florence Nightingale’s classic Notes on Nursing: What it is and What it is Not: 

“Apprehension, uncertainty, waiting, expectation, fear of surprise, do a patient more harm than any exertion.”

The phrase, in a book first published in 1859, speaks to the idea that patients have strong, often conflicting emotions related to whatever care episode they’re dealing with. Pair those feelings with the fact that health information can sometimes be unfamiliar and scary, and it’s understandable that patients have a hard time comprehending and retaining a doctor’s instructions and advice.

At UbiCare, we believe there are 3 key dimensions that effective healthcare education must include to address patients’ emotional needs, impact their behavior and, ultimately, improve their health outcomes.

Thinking about implementing text (SMS) communications with your patients? Texting, the 160-character messages sent to and from a mobile device, is the most widely-used basic smartphone feature.

Since 2009, the national Centers for Disease Control and Prevention has acknowledged that texting is an easy way to share health messages with large populations.

But is it effective? Here are some surprising statistics about text messaging and its applicability in healthcare.

For some time now, health systems have been expected to use digital technology to manage a patient’s episode of care beyond the doctor’s office or hospital.

Harnessing the wealth of data on patient populations experiencing the same care episodes, digital health technology can connect providers with their patients safely, efficiently and on a large scale.

Best of all, providers can guide whole populations through their care in a way that feels extremely personal to patients.

This infographic offers some insight.