Deirdre Wilson

Deirdre Wilson is a senior editor and content research manager at UbiCare. She is an award-winning writer and editor with 30 years’ experience researching and writing on a wide range of health, wellness and education topics for newspapers, magazines and a news wire service.
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Recent Posts

CMS’s Nod to Outpatient TKAs Gives Hospitals a Big Leg Up

Posted by Deirdre Wilson on Dec 19, 2017 8:12:00 AM

The Centers for Medicare & Medicaid Services (CMS) gave hospitals an early holiday gift with its recent decision to provide Medicare coverage for outpatient total knee replacements.

In November, CMS removed total knee arthroplasty (TKA) from its inpatient-only list, effectively allowing eligible Medicare patients to have the surgery in hospital outpatient departments beginning January 2018. It did not, however, add TKAs to its list of payable procedures at ambulatory surgical centers (ASCs).

That gives hospitals an important head start on a growing outpatient competitor lobbying hard for the federal agency’s blessing.

CMS has said it will continue to review the safety and feasibility of total joint replacements at ASCs, language that usually signals more change is coming. If the agency does eventually cover the procedures at ASCs, it will pose a significant threat to hospital revenue.

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Building a Better Patient Education Strategy

Posted by Deirdre Wilson on Sep 6, 2017 2:11:00 PM

4 Traits of Health Content That Engages and Satisfies

Patient education can be one of healthcare providers’ most effective tools in today’s value-based care systems. By setting patient expectations, promoting behavior change and measuring adherence to a care plan, it can improve outcomes and have financial benefits.

At UbiCare, we call this kind of patient education “architected” content because of the research, thought and strategy that goes into its construct. It’s designed to engage patients, improve care outcomes and increase satisfaction for patients and healthcare providers alike.

No matter what you call it, patient engagement technology fueled by evidence-based, carefully “architected” content has several important elements.

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Topics: Improving Patient Outcomes, Patient Engagement

5 Ways to Be More Baby-Friendly (Without Becoming a ‘Baby-Friendly Hospital’)

Posted by Deirdre Wilson on Apr 27, 2017 8:35:00 AM

There are many great reasons why hospitals choose to work toward baby-friendly hospital status. There are also plenty of ways to encourage breastfeeding in line with the World Health Organization’s (WHO) guidelines, without having that official Baby-Friendly Hospital title.

Whether or not you’re pursuing baby-friendly status, your hospital can effectively support breastfeeding promotion among staff and patients. Here are 5 ways to go about it:

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Topics: Patient Engagement

Too Many C-Sections?

Posted by Deirdre Wilson on Nov 7, 2016 11:00:00 AM

What Concerns About This Common Surgery Teach Us About Patient Engagement

The most recent issue of Consumer Reports had some pointed words about hospitals with high rates of Cesarean section deliveries. In an article detailing its evaluation of C-section rates in 1,200 hospitals nationwide, the consumer advocacy journal concludes that, in low-risk pregnancies, the biggest determinant that a woman will have a C-section may be the hospital where she chooses to deliver her baby.

It isn’t the first time an inferred link between C-sections and hospital practice has made headlines. The New York Times ran an opinion piece in January saying the same thing.

About 1 in 3 newborns (nearly 1.3 million babies) are delivered by C-section in U.S. hospitals each year. The surgery has been the most commonly performed operating room procedure here for almost a decade, according to the Agency for Healthcare Research and Quality (AHRQ).

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Topics: Patient Engagement