Imagine you are one of the 1.1 million people about to have a joint replacement this year. Your doctor gave you information during your pre-op visit but you were so busy worrying about your recovery and how you would manage your daily responsibilities, that you missed a lot of the details. Your husband took some notes but he was also overwhelmed at the thought of you being off your feet for 6 weeks. You’ve been doing the best you can with what you remember of your care instructions and you’re hoping for a successful outcome.
Now imagine, instead, that you started to receive care instructions and check-ins from your surgeon after that first pre-op visit. The information helped you remember what your doctor said, reminded you what you need to know at every point in this process (which can be more than six months from pre-op through recovery) and eased your anxiety.
That level of engagement is known as patient activation – the act of energizing a person to manage his or her own health and healthcare with knowledge, skills and confidence. Patient activation is associated with better post-surgical outcomes, including a 40% decrease in 30-day readmissions and 21% lower care costs in the year after surgery.
Hospitals are making that impact even stronger by employing what is referred to as direct patient activation – motivating patients with regular, targeted mobile connections delivered through push messaging.