Building a Better Patient Education Strategy

Posted by Deirdre Wilson on Sep 6, 2017 2:11:00 PM

4 Traits of Health Content That Engages and Satisfies

Patient education can be one of healthcare providers’ most effective tools in today’s value-based care systems. By setting patient expectations, promoting behavior change and measuring adherence to a care plan, it can improve outcomes and have financial benefits.

At UbiCare, we call this kind of patient education “architected” content because of the research, thought and strategy that goes into its construct. It’s designed to engage patients, improve care outcomes and increase satisfaction for patients and healthcare providers alike.

No matter what you call it, patient engagement technology fueled by evidence-based, carefully “architected” content has several important elements.

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Topics: Patient Education, Patient Outcomes, Digital Patient Engagement, Value-Based Care, Patient Provider Communication, Data, Expectation-setting, Behavior Change

3 Ways to Improve Care Coordination Through Digitization

Posted by Jo Charest on Jun 12, 2017 2:30:00 PM

American healthcare is one of the last industry holdouts when it comes to fully embracing digitization. McKinsey Global Institute has ranked healthcare 19th out of 22 sectors in its oft-cited Industry Digitization Index.

Even as health systems implement digital health tools and practices, many of these technologies remain separate, leading to a disconnected patient experience.

But there is hope for the digitization of healthcare! Many digital health tools are designed to automatically link information from different digital sources, creating efficiencies that result in a better experience for patients and better workflows for staff.

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Topics: Hospital Workflows, Digital Patient Engagement, Value-Based Care, Patient Experience, Patient-Centered Care, Health Care Interoperability, Technology, Digital Patient Interactions

Using Population Health for Personal Connections with Patients  [Infographic]

Posted by TJ Hearn on Apr 4, 2017 11:09:00 AM

For some time now, health systems have been expected to use digital technology to manage a patient’s episode of care beyond the doctor’s office or hospital.

Harnessing the wealth of data on patient populations experiencing the same care episodes, digital health technology can connect providers with their patients safely, efficiently and on a large scale.

Best of all, providers can guide whole populations through their care in a way that feels extremely personal to patients.

This infographic offers some insight. 

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Topics: Hospital Workflows, Quality of Care, Patient Outcomes, Digital Patient Engagement, Value-Based Care, Patient Provider Communication, Patient Experience, Patient-Centered Care, Technology

5 Ways to Improve Your Digital Interactions With Patients

Posted by Debra Zalvan on Nov 30, 2016 2:05:00 PM

CMS & McKinsey Agree: Digitization Is a Necessity for All Hospitals

As healthcare payers shift their focus to value-based care, smart hospital leaders recognize that digitization is necessary to make that critical transition from volume to value.

Why Digitize?

The Centers for Medicare & Medicaid Services (CMS) clearly sees the connection between digital patient connections and value; digitization is woven into the fabric of every new incentive plan the organization introduces. Why? CMS is insisting on engaging patients throughout their entire episode, not only during the in-hospital stay. Technology enables this expanded engagement.

Hospital leaders who promote consistent digital interactions before, during and after the hospital stay will see the greatest return on patient care, outcomes and cost—the 3 most important measures of value-based care. 

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Topics: Digital Patient Engagement, Value-Based Care, HCAHPS, Digital Patient Interactions

When Is the Best Time to Contact Patients?

Posted by Midge Lightbody on Sep 8, 2016 3:29:40 PM

“Targeted digital education” is a term we use often to describe how hospitals need to communicate with patients about their care. With so many healthcare terms and different meanings being tossed around, let’s take a closer look at what we mean by targeted digital education and how it prepares patients for better outcomes.

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Topics: Patient Education, Quality of Care, Digital Patient Engagement, Value-Based Care, Patient Provider Communication, New Features

Boost Patient Satisfaction, Avoid Penalties—and Win with CJR

Posted by Betsy Weaver, Ed.D. on Jul 13, 2016 2:00:00 PM

Comprehensive Care for Joint Replacement (CJR), the latest bundled payment initiative from the Centers for Medicare and Medicaid Services (CMS), has now been underway for three months. If your hospital is among the 790 required to participate, you may already know that building and leveraging patient relationships is key to getting the highest CMS reimbursements.

Even if you aren’t a participant at this point, CJR and similar programs from CMS will likely expand. Paying attention now may be worth it in the long run.

Under CJR, hospitals are responsible for the cost and care quality of hip and knee replacements—starting with the surgery and hospital stay, and continuing for 90 days post-discharge for rehabilitation and recovery. CMS will reward hospitals that do well, in terms of cost and care quality, with more money. And it will penalize those that don’t, making them repay a portion of their reimbursements.

Patient satisfaction is one way CMS will evaluate care quality under CJR. And because the agency already requires hospitals to connect with patients digitally, through their Electronic Health Records, an effective way to develop and nurture patient satisfaction is also through digital communication.

Read on to learn how!

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Topics: Patient Outcomes, Value-Based Care, Patient Satisfaction, Comprehensive Care for Joint Replacement, HCAHPS, MACRA

Does Your Technology Improve Patient Care & Outcomes?

Posted by Betsy Weaver, Ed.D. on Jul 6, 2016 2:00:00 PM

The 2015 Medicare Access CHIP Reauthorization Act (MACRA) outlines plans to overhaul reimbursements to physicians, based in part on their ability to provide quality care and to improve patient experience and outcomes.

One of the main goals the Centers for Medicare & Medicaid Services (CMS) has for MACRA is for individual healthcare providers to use technology as a tool for improving care in a way that’s helpful—rather than burdensome—to both patient and provider.

This goal is also central to the objectives for hospitals currently participating in CMS’ Comprehensive Care for Joint Replacement (CJR) initiative. Key to success with CJR’s bundled payment program is the nurturing of patient relationships—teaching and engaging patients to be better partners in their care, ultimately to improve both their satisfaction and outcomes. And this, too, can be accomplished through digital tools that work.

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Topics: Patient Outcomes, Value-Based Care, Comprehensive Care for Joint Replacement, MACRA

Digital Patient-Provider Connections are Critical to Value-Based Care

Posted by Betsy Weaver, Ed.D. on Mar 31, 2016 8:30:00 AM

You’re collecting information about your patient’s health, but what are you doing with it? Does it sit—disconnected—in your digital systems? Or does it travel seamlessly between them?

The infographic below shows how hospitals and patients efficiently form a meaningful relationship and why digital connections and education are essential to value-based care.

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Topics: Patient Education, Digital Patient Engagement, Value-Based Care, Patient Provider Communication

3 Reasons Providers Need to Manage the Entire Episode of Care

Posted by Deirdre Wilson on Oct 6, 2015 8:30:00 AM

Preparing for the CMS Comprehensive Care for Joint Replacement Project


Research continues to find that in-home rehab after joint surgery is as cost-effective and equal in outcomes and patient satisfaction to inpatient rehab facilities.   

The most important takeaway from the latest CMS effort to rein in costs, achieve positive patient outcomes and lower hospital readmission rates and complication rates is that hospitals must now manage the entire episode of care.

CMS’s Comprehensive Care for Joint Replacement (CJR) bundled-payment program mandates that 790 U.S. hospitals take responsibility for the care quality and total cost of hip and knee replacements, from surgery out through 90 days of rehabilitation and recovery. But the writing is on the wall for all hospitals, health systems and providers: Engaging patients throughout the care continuum—before, during and after surgery—will improve outcomes, decrease readmissions, earn CMS incentive payments and avoid penalties.

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Topics: Joint Surgery, Quality of Care, Patient Outcomes, Hospital Readmissions, Value-Based Care, Patient Satisfaction

7 Easy Ways to Help Doctors Connect With Patients

Posted by Betsy Weaver, Ed.D. on Sep 16, 2015 10:00:00 AM

The concept that it takes seven interactions—or “touches”—before a person becomes a customer is well documented in the marketing industry. Less is written about how this can apply in a healthcare setting. 

In this era of value-base care, patients are synonymous with customers, and engagements are the new touches. Unlike in marketing—where a touch can simply drive a sale—a touch in healthcare can really impact patient outcomes and the cost of care, build patient satisfaction and confidence and make patients feel involved in their care.

Surely, it’s time to start taking the theory of seven touches into the healthcare realm. I’ll start by offering seven easy ways you can engage/connect with/touch patients. 

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Topics: Patient Education, Patient Outcomes, Value-Based Care, Patient Provider Communication, Cost of Care, Patient Satisfaction, Patient Activation Measure

Making Us All Better

Digital Patient Engagement News & Strategy

Hear from the UbiCrew, our hospital clients and industry experts about how to:

  • Make meaningful, digital connections with your patients
  • Fully engage patients and attest to Meaningful Use and
  • Prove an ROI from patient education and engagement.

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