To Meet Strategic Hospital Goals, Implement Technology That Addresses Care and Cost

Posted by Bill Lindsay on May 8, 2018 11:15:00 AM

Whether you’re a healthcare executive, nurse, physician, educator or vendor, you are increasingly responsible for managing both healthcare quality and cost. This is especially true when budgeting for healthcare technology. Now, more than ever, you’ll be asked to prove the return on investment for your spending in terms of care outcomes and cost. In fact, focusing on both in tandem are keys to propelling hospital initiatives forward in 2018.

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Topics: Value-Based Care, Patient Engagement, Innovation, Healthcare Technology

Maintain a HIPAA-Compliant Digital Strategy for Patient Communication

Posted by Debra Zalvan on Mar 27, 2018 2:10:00 PM

In our personal lives, Americans have grown used to giving up personal information to technology in exchange for convenience. We manage passwords using smartphone keychain and apps. We share our emails, phone numbers and birthdays to get store coupons. We save our credit cards in online shopping carts.

As healthcare professionals, however, we are cautious—fearful, even—of dealing in personal information because of the 5-letter abbreviation that looms over our work: HIPAA.

HIPAA, the Health Insurance Portability and Accountability Act, became law in 2002 and was designed to protect the private information of patients and to make sure they are well informed about their choices and their consent for those choices.

Yet even as far back as 2003, HIPAA recognized the need to balance patient privacy and efficiency for healthcare providers. In fact, HIPAA makes digital patient engagement, education and care management easier than you may think.

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Topics: Patient Engagement, Innovation, Healthcare Technology, Episode of Care, healthcare marketing

Want Success with Total Joint Replacement Outpatients? Teach Them Well!

Posted by Deirdre Wilson on Feb 8, 2018 8:40:00 AM

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As more hospitals turn to same-day discharge for joint replacement patients, it’s more important than ever to make sure those patients know what to expect, how to care for themselves post-op and how to get the most from their recovery at home.

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Topics: Patient Engagement, Healthcare Technology, Episode of Care

5 Reasons to Rethink Building Your Own Patient Engagement Solution

Posted by Jackie Simon on Aug 17, 2017 3:02:00 PM

"Why wouldn’t we build our own patient engagement solution in-house?”

It’s a question we hear often enough from hospital and health system marketers that we figured we should blog about it.  

While you could, in theory, build a homegrown digital health tool for engaging patients, it makes more sense to choose a company that has been doing this successfully and proving its effectiveness and value for the past 15 years. Such as ... ahem ... one company I know.

Here are 5 good reasons why:

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Topics: Patient Engagement, Healthcare Technology